Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Trends in AI & Generative AI: Insights from The 2023 AI Summit New York 

Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to see some commercial applications of these new technological advancements. 

Patrick Murphy of UAB led the AI Exhibitor hub. Patrick shared insights from his research on Entrepreneurship. He shared how start-ups use AI, and Generative AI to scale up and bring products to market. 

Generative AI is being used in the following eight ways:

  1. Content and Asset Generative
  2. Automated Processes
  3. Ideation
  4. Financial Management
  5. Project Design
  6. Optimized Structures
  7. Acceleration and incubation
  8. Ethics and Risk Management. 

There was a pitching completion where start-ups did pitches in multiple rounds. At the beginning of the competition, they received advice from judges on best practices. 

One of the start-ups that was of interest was Botwise. Jan Nowak shared how his team shared a use case on how they leveraged Language Learning models (LLM)using statistics and GPT solutions for rapid automation in customer service for Mylead.global is a platform that allows influencers to earn money. As a result, MyLead.global was able to screen influencers faster and better for their big brand clients.

AI-Powered Use Cases from across the board panel discussion

Leaders Saira Kazmi Ph. D. (CVS Health), Matthew Blakemore (Creative Industries Council) Taha Mokfi (HelloFresh), Kriti Kohli (Shopify), and Kris Perez (Data Force) share how they use chatbots, improving both the buyer and seller experience using AI. How AI can be used in video games to identify levels of violence and how AI can improve in healthcare and Radiology reducing the amount of time images are read while improving accuracy and detail. 

Another interesting Panel was by Tim Delesio CTO of techolution

Tim asked What’s driving the explosive rise of AI all of a Sudden?

The answer is the economics of the labor market.

On the demand side, he cited labor shortages and persistent high inflation. 

On the supply side, he cites the rise of ChatGPT and, major scientific and Technological breakthroughs in the past five to seven years. 

He shared trends in AI for 2024 that include:

  1. Physical Labor with AI to help deliver small batch sizes with high-precision quality control
  2. Improved customer engagement by providing a new generation of customer service agents using Generative AI 

Tim demonstrated some of these trends when he ordered a soda using an AI-powered robotic arm. 

The booth had another machine showing how AI can enhance inventory management when items are ordered. 

I was amazed to see some AI Tech that techolution brought to the marketplace.

On that note, I saw an AI-powered Kiosk by Graphen where a man ordered his food and paid. This company is using AI to revolutionize all industries.

Man orders food AI Kiosk

Man pays for food at AI Kiosk

There were so many great talks and exhibits. 

Additional pictures can be found on Instagram. 

I want to thank the AI Summit for having me as their guest. If you want to use AI and Generative to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI and Generative AI?

Comment and share below.

Additional pictures can be found on Instagram

Posted 22 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Press & Industry Highlights of The 2022 New York Auto Show

The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion built at the Javits Center. Mark Schienberg, President of the Greater New York Automobile Dealers Association  opens the Auto Show at the awards breakfast.

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I want to congratulate Audi, Hyundai and Mercedes for winning world car awards.

The Hyundai Ioniq 5 wins a World Car award at #NYIAS 2022!


There was a shift in the type of cars, trucks, and SUVs at the auto show. This year the show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. They pledge to sell only electric vehicles or EV’s by 2035. This is a global trend. This is information that came out of the World Traffic Symposium, which was held yesterday.


The show was based on two levels and there were three EV test tracks where drivers could drive Electronic Vehicles. This is a fun exhibit that I recommend that you experience. Ford had one and Hyundai had one. There was an additional track on the lower level where you could see more hybrid cars, trucks, and SUVs. You can also see EV Charging stations on the lower level. For kids not old enough to drive, they also had arcade-style racing games. There is something for everyone at the show. Here is a new Corvette!

 You can find additional pictures posted on Instagram.


There were also some new vehicle role-outs and major press announcements from KIA, Hyundai, Chrysler, and Jeep. You can see them below.

Kia   


Hyundai


Chrysler


Jeep 


The show is open to the public starting today at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to Auto Show.  The Auto Show runs from Friday, April 15th, through April 24th, 2022.  The hours are as follows Monday - Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm.  General admission tickets are $17 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children.  Tickets can be purchased here.

What are you hoping to see at the auto show? If you have attended the auto show, what was the most exciting thing that you have experienced?

Posted 108 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

How & Why People Buy: The Differences Between B2B, B2C, B2G & D2C

Buyers have different wants and needs.

When marketing and selling a product or service, it is important to ask two questions to understand your buyers.

1. What motivates people to buy a product or service?

2. How do people find a product or service to buy?

I surveyed my LinkedIn audience for answers.

1. What motivates people to buy a product or service?

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People buy a product or service to: solve a problem, meet a need, or fulfill a want or desire. 49% buy products and services to solve a problem, meet a need, or fulfill a desire. 27% wanted to solve a problem, 16 % want to meet a need, and 8% wanted to fulfill a want or desire.

2. How do people find a product or service to buy?

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Buyers find and buy products or services through word of mouth, social media, online search, and,/or product reviews. Of those surveyed, none said they found or bought products from seller calls or emails. No one found or bought products at trade shows or events; this is probably because of the pandemic.

63 % found or bought products from social channels or word of mouth, and 37% found or bought products or services from online searches or product reviews.

These findings suggest businesses need to create products and services that are customer-centric. Businesses need a great reputation to survive in a competitive marketplace.

Answering these questions will help businesses develop, create, and, position products and services customers want to buy.

There are four major types of buying cycles. Business to Business, Business to Consumer Business to Government, and Direct to Consumer.  It is important to know the difference because it is tempting to think one size fits all especially when certain products like computers and tech are sold to all of these verticals.

How are they different?

B2B vs B2C

To start, the buyer is different. In B2B, buyers work at companies. They usually have a big budget to make purchases but there are multiple decision-makers and stakeholders. Sales cycles are longer and buy-in is needed by a variety of stakeholders, not just the end-user. Products cost more in many cases than B2C.  An example of this is the purchasing of SAAS.

In B2C the buyer is purchasing products for their home and recreation. There are fewer stakeholders and shorter sales cycles but their budgets are smaller than B2B in many cases. An example of this is buying consumer electronics.

Some products overlap between the two verticals in e-commerce models; the difference is the sales cycle length and how products are acquired. Buyer needs and pain points differ between B2B and B2C.

I surveyed my audience on LinkedIn; asking them how B2B and B2C products differ from one another. 82 % said that they differed in who the buyer is, the sales cycle, pricing, buyer needs, and pain points.

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B2C VS D2C

I surveyed my audience on LinkedIn about the differences between B2C and D2C products. 64% of those surveyed said that B2C and D2C products differ by buyer pain points needs who the buyer is sales cycle, pricing, and who the buyer is. 27% said these products differed on sales cycle and pricing. Only 9% said that these products differed in terms of the buyer. However, there are similarities between B2C and D2C products. These products are purchased in the home in many cases and the sales cycle is shorter than B2B or B2G. They fall into the category of consumer goods. B2C and B2C are overlapping through e-commerce and subscription business models.

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B2B VS B2G

When I asked my audience about the difference between B2B and B2G products. 67% of those surveyed said that the products differed by buyer needs, pain points, sale cycles, pricing, rules, regulation, and who the buyer is. 33% said these products differed by sales cycle, price, regulations. When selling products to governments, it is important to understand the regulations and processes that must be followed. There is some of this in B2B but B2G has a lot more.

What are the differences between B2B, B2C, B2G, and D2C?

How are they similar?

Share your thoughts in the comments.

Posted 116 weeks ago