Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

The Rise of the Learning Pod: How COVID-19 Launched a New Industry

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Source Outschool

COVID-19 forced US schools to Teach remotely for the first time in history back in March 2020. Many Teachers were not prepared to deliver remote instruction. Parents complained that the quality of their child’s education has declined since remote instruction began. Schools used this remote learning model until the end of the school year. As Summer vacation ends, parents grapple with the issue of whether they want to send their children back to school.

Many school districts across the US such as those in California have opted to keep remote learning for the fall because COVID-19 has resurged. In areas where COVID-19 cases are down, school districts such as New York City have opted for blended learning models where students report to school on some days and learn from home for the rest. According to Common Sense Media, over 50 million public school students in kindergarten through 12th grade will be learning remotely from home this year.

While safety is a top priority, the job of a school is to educate students. Parents are not satisfied with the public education offerings that have been presented for the Fall 2020 school year. This dissatisfaction with public education has made many parents seek out educational alternatives beyond blended and remote learning. These alternatives include learning pods, and supplemental education services such as tutoring.

Learning Pods Versus Tutoring

Learning pods are small learning communities where students meet every day to get instruction from a Teacher. This is different than tutoring because tutors review and reteach material as opposed to presenting new concepts. Tutoring functions as an educational supplement.

Why Parents are opting for In-Person Learning Pods

Parents that opt to use learning pods are looking to gain an educational advantage for their children by recreating traditional schools in a small group setting. The benefits of learning pods are that student instructional and social-emotional needs are met.

The Downside and Risk of In-Person Learning Pods

While this might sound like the perfect fix to remote learning and blended learning it comes with risks. The risks are that students and teachers are still at risk to contract COVID-19.

Another drawback of in-person learning pods is finding space. To address the issues of space, parents are buying apartments and houses; transforming them into schoolhouses. Marie spent $2000 to transform her guest house into a classroom she ordered desks, a whiteboard, a 50-inch television to live stream zoom tutorials, and built a library complete with personalized pencil boxes and workbooks.

Another mother is spending $720 per week to have her preschool son tutored in french with two of his friends.

Amanda Uhry, the NYC-based founder of Manhattan Private School Advisors, states Pandemic in-person pods can cost parents up to $100,000.

Some NYC parents are spending up to $70,000 on elite pod teachers, plus $2,500-a-month on studio apartments to serve as makeshift classrooms, plus an additional $50,000 to keep their kids enrolled at their private schools.

Why Virtual Learning Pods are the best option

How can parents get the benefits of a learning pod at an affordable price? Parents can look to tutoring services that offer virtual learning pods. Virtual learning pods eliminate the need for physical space making them more affordable than in-person learning pods. Groups of parents can sign their children up together in a virtual learning pod to lower the cost even more.

Virtual learning pods take the benefits of traditional school and put it online. Students get the benefits of individualized attention and social interaction all of which are lacking in traditional remote learning. Parents can have peace of mind that knowing that their child will not contract COVID-19; something that pricey in-person learning pods can not guarantee.

How Education Companies Can Corner the Learning Pod Market

Companies that offer Teacher staffing, tutoring, and instructional materials to schools can seize the opportunity in the learning pod market because they are well established in their industry.

K-12 Education and learning companies that hire seasoned certified teachers as tutors and learning pod instructors will be able to do better than companies who hire non-certified or inexperienced Teachers. Why? The reason is that Teacher certification and experience will help companies overcome the credibility hurdle. For Education companies that offer virtual learning pods, the teachers and tutors would need to be skilled in distance learning and remote teaching.

Would you choose a learning pod over traditional instruction for your child?

Why or why not?

Join the conversation.

Posted 59 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Search Engine Marketing Trends from SMX East

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Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics.

Here is a video of the event.


I enjoyed Moz founder Rand Fishkin’s keynote.

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The key insights of the presentation were:

  1. Organic traffic has reached its peak and will decline.
  2. To keep traffic coming to their sites, Marketers will need to find ways to nudge consumers as Zero click queries continue to grow.
  3. Organizations need to shift their investments in product, content, and brand. Decisions on how to redeploy these resources need to be a company-wide effort. 
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Here is the link to the presentation.

Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor | SparkToro
I’ve written a lot this year about the shifts we’re seeing from Google — moving from search engine to answer to engine…sparktoro.com

At the end of the keynote, I met Rand and received a signed copy of his new book entitled Lost and Found.

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In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for eCommerce. Google is also allowing businesses to use location-based Ads in Google Maps.

The key insights of the presentation were:

1. According to Google most shopping visits start online.

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2.When diners search for a great place to eat the searches are probably happening on a smartphone.

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3.  When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.

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4. . 2/3′s of shoppers say that online video has given them insight and inspiration to make purchases.

5. Shoppers use at least 3 channels or more when shopping.

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6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.

7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.

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Posted 100 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Why People Use Marketing & Their Challenges

People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.

I asked the following: 

1.What do you hope to gain from your marketing efforts?


2. What is your biggest marketing challenge? Why?


Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.

If you didn’t get a chance to vote, answer these questions in the comments.

What do you hope to gain from your marketing? What is your biggest marketing challenge?

Posted 34 weeks ago