I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.
Here are nine things to address in a Product Marketing Brief.
What does your company do? Does your product offering align with your business goals?
What are the features of your product? Do others understand what you are building and why?
Does this Product address gaps in the Market? Include an overview of a Competitive and SWOT analysis.
Who is your ideal customer or target market? Include an overview of findings of demographic, psychographic, and buyer persona research. Does your product solve customer pain points?
How will you measure product success?
What are can go wrong? Can failure be anticipated and corrected?
What is the roadmap and schedule of the product? Who’s responsible and in charge?
Who needs to be included in the project and who needs to approve deliverables?
How will goals be tracked? How often will they be monitored? What insights are you trying to glean from the data?
As a Product Marketer, how do you know if you are successful?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Trends in AI & Generative AI: Insights from The 2023 AI Summit New York
Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to see some commercial applications of these new technological advancements.
Patrick Murphy of UAB led the AI Exhibitor hub. Patrick shared insights from his research on Entrepreneurship. He shared how start-ups use AI, and Generative AI to scale up and bring products to market.
Generative AI is being used in the following eight ways:
Content and Asset Generative
Automated Processes
Ideation
Financial Management
Project Design
Optimized Structures
Acceleration and incubation
Ethics and Risk Management.
There was a pitching completion where start-ups did pitches in multiple rounds. At the beginning of the competition, they received advice from judges on best practices.
One of the start-ups that was of interest was Botwise. Jan Nowak shared how his team shared a use case on how they leveraged Language Learning models (LLM)using statistics and GPT solutions for rapid automation in customer service for Mylead.global is a platform that allows influencers to earn money. As a result, MyLead.global was able to screen influencers faster and better for their big brand clients.
AI-Powered Use Cases from across the board panel discussion
Leaders Saira Kazmi Ph. D. (CVS Health), Matthew Blakemore (Creative Industries Council) Taha Mokfi (HelloFresh), Kriti Kohli (Shopify), and Kris Perez (Data Force) share how they use chatbots, improving both the buyer and seller experience using AI. How AI can be used in video games to identify levels of violence and how AI can improve in healthcare and Radiology reducing the amount of time images are read while improving accuracy and detail.
Another interesting Panel was by Tim Delesio CTO of techolution
Tim asked What’s driving the explosive rise of AI all of a Sudden?
The answer is the economics of the labor market.
On the demand side, he cited labor shortages and persistent high inflation.
On the supply side, he cites the rise of ChatGPT and, major scientific and Technological breakthroughs in the past five to seven years.
He shared trends in AI for 2024 that include:
Physical Labor with AI to help deliver small batch sizes with high-precision quality control
Improved customer engagement by providing a new generation of customer service agents using Generative AI
Tim demonstrated some of these trends when he ordered a soda using an AI-powered robotic arm.
The booth had another machine showing how AI can enhance inventory management when items are ordered.
I was amazed to see some AI Tech that techolution brought to the marketplace.
On that note, I saw an AI-powered Kiosk by Graphen where a man ordered his food and paid. This company is using AI to revolutionize all industries.
Man orders food AI Kiosk
Man pays for food at AI Kiosk
There were so many great talks and exhibits.
Additional pictures can be found on Instagram.
I want to thank the AI Summit for having me as their guest. If you want to use AI and Generative to improve business outcomes, sign up for the AI summit in your city.
What do you think is next for AI and Generative AI?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
When marketing and selling a product or service, it is important to ask two questions to understand your buyers.
1.What motivates people to buy a product or service?
2.How do people find a product or service to buy?
I surveyed my LinkedIn audience for answers.
1. What motivates people to buy a product or service?
People buy a product or service to: solve a problem, meet a need, or fulfill a want or desire. 49% buy products and services to solve a problem, meet a need, or fulfill a desire. 27% wanted to solve a problem, 16 % want to meet a need, and 8% wanted to fulfill a want or desire.
2. How do people find a product or service to buy?
People find and buy products or services through word of mouth, social media, online search, and,/or product reviews. Of those surveyed, none said they found or bought products from seller calls or emails. No one found or bought products attending trade shows or events; this can be because of the pandemic.
63 % found or bought products from social channels or word of mouth, and 37% found or bought products or services from online searches or product reviews.
These findings suggest businesses need to create products and services that are customer-centric. Businesses need a great reputation to survive in a competitive marketplace.
Answering these questions will help businesses develop, create and, position products and services customers want to buy.
Your approach will vary depending on your industry.
What motivates customers to buy your products and services?
