I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
What You Don’t Think about when you Start in Outside Sales-Sales Logistics
Before you start selling, you need to do sales planning. This includes market research, understanding territory geography, and product knowledge and objection handling through sales training.
Here is what you don’t think of.
How long will your sales process take?
How long will each sales call last?
How long does it take to go from one appointment to another? Mapping can help, but you won’t know until you do it regularly. Knowing how often to call on prospects and customers to be top of mind, without irritating them, because everyone is different.
How cold calls on prospects will go.
Cold calls are a great way to hone your objection-handling skills and gain new business.
The emotional roller coaster of the highs of making the sale, mixed with the depths of being rejected.
The uncertainty of how much you will earn for your efforts.
If you are truly cut out for a career in Sales.
That you are not alone, even though you are in the field by yourself.
Where to find a bathroom you can use in relation to your location.
Dealing with the weather.
Sales can teach you a lot about business and enable you to earn a great living, but it is not for everyone. Everyone should try sales at least once in their career.
What surprised you when you started in Outside Sales?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Salesforce demos Agentforce’s Power at Agentforce Tour in New York
I covered Salesforce AgentForce in New York this past month. This event was organized to showcase Salesforce’s Agentforce. Agentforce is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey.
In the keynote, Patrick Stokes, EVP of Product & Industries Marketing at Salesforce, asked, “What if organizations can create an unlimited labor force?” Salesforce shared how organizations use DIY AI in Agentforce to multiply their workforce.
I saw demos for use cases across industry verticals and the customer journey in Sales, Service, and Marketing functions.
Alice Steinglass, EVP & GM Platform at Salesforce demos how Prudential uses Agentforce.
Sanjna Parulekar, SVP of Product Marketing at Salesforce demos how Prudential uses Agentforce.
Jon Moore, Director of Product Marketing at Salesforce, demos Agentforce, empowering Financial Advisors.
There was a panel discussion; leaders discussed using Agentforce and Agentic AI. Panelists also shared how they would like Agentforce and DIY AI to evolve to improve productivity and outcomes.
Lydia Dishman hosts a Salesforce media panel at Agentforce Tour on Agentforce and Agentic AI.
Agentforce Tour was a great event. I learned much about AI Agents, DIY AI, and how it can transform the customer experience.
People connect and network in the Salesforce Ecosystem while learning about Salesforce Agentforce’s new features and rollout.
Salesforce, thank you for having me at the Agentforce Tour.
If you want to be on the cutting edge of DIY AI, attend Agentforce in your city.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Insights from 2024 DMWF NA
Last week, I covered the Digital Marketing World Forum conference in New York. The conference was held at the Marriot Marquis in New York’s Times Square. The Digital Marketing World Forum or DMWF for short, covered a wide array of topics beyond just digital marketing, that covered AI, ecommerce, influencer marketing, and creativity just to name a few.
DMWF also had interesting service providers in the Digital Marketing space.
The conference was divided into two tracks. Track one consisted of topics that fell into the categories of: Covering Data, CRM & Insights // eCommerce & Omnichannel // AI & Marketing Automation // Digital Transformation & Leadership // Customer Experience, Email & Automation // Mobile Marketing & Advertising //.
Track two consisted of topics that fell into the categories of: Influencer, Affiliate & Creator Marketing // Content & Video Marketing // Social Media & Community Marketing // Digital Brand Strategy & Communications //.
There were so many amazing discussions. The topics that I found the most interesting were Building a successful Full-Funnel Marketing Strategy, and How to navigate changing social platforms.
In the Building a successful Full-Funnel Marketing Strategy panel,
Shayna Macklin, Director, Social / Brand + Music Partnerships & Fractional CMO, Playboy Enterprises, Inc. & Rainbow Apparel Co
Carly Schrager, Head of Marketing Automation Engagements, North America, Bluprintx
