Salesforce demos Agentforce’s Power at Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past month. This event was organized to showcase Salesforce’s Agentforce. Agentforce is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey.

In the keynote, Patrick Stokes, EVP of Product & Industries Marketing at Salesforce, asked, “What if organizations can create an unlimited labor force?” Salesforce shared how organizations use DIY AI in Agentforce to multiply their workforce.

I saw demos for use cases across industry verticals and the customer journey in Sales, Service, and Marketing functions.

Alice Steinglass, EVP & GM Platform at ‪Salesforce‬ demos how Prudential uses Agentforce.

Sanjna Parulekar, SVP of Product Marketing at ‎⁨‪Salesforce‬ demos how Prudential uses Agentforce.

Jon Moore, Director of Product Marketing ‪at Salesforce,‬ demos Agentforce, empowering Financial Advisors.

There was a panel discussion; leaders discussed using Agentforce and Agentic AI. Panelists also shared how they would like Agentforce and DIY AI to evolve to improve productivity and outcomes.

Lydia Dishman hosts a ‎⁨‪Salesforce‬ media panel at Agentforce Tour on Agentforce and Agentic AI.

Agentforce Tour was a great event. I learned much about AI Agents, DIY AI, and how it can transform the customer experience.

People connect and network in the Salesforce Ecosystem while learning about Salesforce Agentforce’s new features and rollout.

Salesforce, thank you for having me at the Agentforce Tour.

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city.

Have you used Agentforce?

Share your experience in the comments.

Additional pictures can be found on Instagram.

Advertising Week Turns 20: Highlights from Advertising Week 2024

This week, I covered Advertising Week in New York. Advertising Week is celebrating its 20th Anniversary this year. Advertising Week offers insights on many topics beyond advertising, including marketing, e-commerce, media, retail media, AI, Generative AI, technology, creativity, and beyond.

Smokey the Bear celebrated his 80th Birthday at Advertising Week.

The conference was held at the Penn District in New York City. Panels were held on different stages that were centered on the themes of scaling up, innovation, creativity, the marketplace, technology, media, great minds, podcasting, CMOs, excellence, and women’s empowerment.

There were many great exhibits as well. I enjoyed using Meta’s AI which turned me into Super Man and Iron Man.

Meta had great AI Ray Ban sunglasses that enabled me to use the internet for many tasks.

Attendees also had a chance to make their reels on Meta. 

Advertising Week looked back and looked to the future as well. The founder of Advertising Week Matt Scheckner, shared how he started the conference with an idea. He shared his story from the parade in Times Square in 2004 to today; describing how Advertising Week grew to have a presence with conferences across the globe. Matt Scheckner assembled a panel of leaders from business and entertainers On a panel he shared with Susie Essman of Curb your Enthusiasm, Tim Armstrong, Kim Kellehner, and Claudio Romo Edelman. The panelists shared their journeys and their keys to success: embracing change and growing.

There were many panels about using AI, Data, Storytelling, Global Marketing, public speaking, pitching deals, and selling advertising. Additional panel pictures can be found on Instagram.

I learned so much. If you are interested in trends in advertising, marketing, AI, and beyond, attend Advertising Week.

I want to thank the organizers of Advertising Week for having me as their guest. 

Insights from 2024 DMWF NA

Last week, I covered the Digital Marketing World Forum conference in New York. The conference was held at the Marriot Marquis in New York’s Times Square. The Digital Marketing World Forum or DMWF for short, covered a wide array of topics beyond just digital marketing, that covered AI, ecommerce, influencer marketing, and creativity just to name a few. 

DMWF also had interesting service providers in the Digital Marketing space. 

The conference was divided into two tracks. Track one consisted of topics that fell into the categories of: Covering Data, CRM & Insights // eCommerce & Omnichannel // AI & Marketing Automation // Digital Transformation & Leadership // Customer Experience, Email & Automation // Mobile Marketing & Advertising //.

Track two consisted of topics that fell into the categories of: Influencer, Affiliate & Creator Marketing // Content & Video Marketing // Social Media & Community Marketing // Digital Brand Strategy & Communications //.

There were so many amazing discussions. The topics that I found the most interesting were Building a successful Full-Funnel Marketing Strategy, and How to navigate changing social platforms.

In the Building a successful Full-Funnel Marketing Strategy panel,

Shayna Macklin, Director, Social / Brand + Music Partnerships & Fractional CMO, Playboy Enterprises, Inc. & Rainbow Apparel Co

Carly Schrager, Head of Marketing Automation Engagements, North America, Bluprintx

Michelle Gitter, Beauty Commerce & Measurement Insights Manager, Unilever

address the questions of:

• the power of implementing a full-funnel marketing strategy
• Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
• Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
• How does the change in strategy impact your reach of message, insights and conversion of purchases

In the How to navigate changing social platforms panel,

https://fb.watch/uWyBOeuXQg/

Moderator: Dasha Shunina, Ambassador Community & Partnerships, Puzzle

David Johnston, Head of Social Media, U.S. Department of Defense

Lamarr Shand, Head of YouTube & Digital Video Strategy, Google

Cara Hedgepeth, Senior Social Media Community Advisor, AARP

address the questions of:

• Social strategies in 2024 and beyond
• Defining your customer profiles and adapting your game plan for your audiences, including B2B and B2C
• Using data and insights to define your social strategy and increase engagement
• Socials in different industries — when should you engage with your customer?

The DMWF was an amazing conference. If you are interested in Digital Marketing and all things Marketing, I suggest attending the DMWF.

I want to the thank the organizers of the Digital Marketing World Forum for having me as their guest.