Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Salesforce demos Agentforce’s Power at Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past month. This event was organized to showcase Salesforce’s Agentforce. Agentforce is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey.


In the keynote, Patrick Stokes, EVP of Product & Industries Marketing at Salesforce, asked, “What if organizations can create an unlimited labor force?” Salesforce shared how organizations use DIY AI in Agentforce to multiply their workforce.


I saw demos for use cases across industry verticals and the customer journey in Sales, Service, and Marketing functions.


Alice Steinglass, EVP & GM Platform at ‪Salesforce‬ demos how Prudential uses Agentforce.

Sanjna Parulekar, SVP of Product Marketing at ‎⁨Salesforce demos how Prudential uses Agentforce.

Jon Moore, Director of Product Marketing at Salesforce,‬ demos Agentforce, empowering Financial Advisors.

There was a panel discussion; leaders discussed using Agentforce and Agentic AI. Panelists also shared how they would like Agentforce and DIY AI to evolve to improve productivity and outcomes.

Lydia Dishman hosts a ‎⁨Salesforce media panel at Agentforce Tour on Agentforce and Agentic AI.

Agentforce Tour was a great event. I learned much about AI Agents, DIY AI, and how it can transform the customer experience.

People connect and network in the Salesforce Ecosystem while learning about Salesforce Agentforce’s new features and rollout.

Salesforce, thank you for having me at the Agentforce Tour.

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city.

Have you used Agentforce?

Share your experience in the comments.

Additional pictures can be found on Instagram.

Posted 3 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

What I Learned from Working in Field Sales in NYC

Sales has taught me to:

1.To go after what I want in life. Ask for the order if you will.

2. To stand tall in the face of rejection and negativity.

3. To look at rejection as a learning experience instead of a defeat.

4. To understand Customer needs. (Objections vs Stalls). (Buyer Motives)

5. To persist through obstacles and not to quit!

6. To examine and understand how a business operates.

Every person should try selling products at least once in their lives. It is a valuable learning experience.

Before my time as a Marketer, I worked as an Outside Sales Rep in the Dental Industry in Manhattan.

Field Sales/Field Marketing has taught me so much about myself.

What did selling teach you?

Comment and share.

Posted 280 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Digital Agency Expo Insights

I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019.

Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo.

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In his opening talk on how to recession-proof a Digital Agency, Ryan identified three Key skills that agency owners and marketers need to master for success.

1. Master the skill of Copywriting

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2. Master Email Marketing

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3. Be able to create Partnerships

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Ryan challenged the concept of a Full-Service Agency. He also argued against the notion that a bigger Agency is more profitable and can consistently produce high-quality results.

Ryan also recommended books to read along with a model for a successful agency.

It was an insightful talk.

Another great talk was delivered by Keap CEO Clate Mask. He outlined the five Stages of Agency growth. Clay also shared how he struggled to get his business off the ground. He kept going despite being told to get a job. His advice for when things get tough:

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Evan Radisic of Proposify shares the State of Proposal research. Proposify examined 1.6 million proposals creating a blueprint of a winning proposal.

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One of my favorite talks was the Keynote by Gary Vaynerchuck. Gary shared how to create, grow and scale a digital agency. He shared how he built multiple businesses on a shoestring budget despite his humble beginnings. Gary also took questions from the audience. I have included a portion of the talk here.

Additional resources for Agency Owners include:

The Digital Marketer Certified Partner Program and War Room.

I want to thank Digital Agency Expo for having me as their guest.

There were so many great speakers at the event. I will post supplemental pictures on Facebook and Instagram.

Additional resources for Agency Owners include:

The Digital Marketer Certified Partner Program and War Room.

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Posted 301 weeks ago