Press & Industry Highlights of the 2025 New York International Auto Show

The 2025 New York International Auto Show is at the Jacob Javits Center in New York City. The New York International Auto Show is celebrating its 125th anniversary!

I covered the New York International Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.

Congratulations to the other finalists and winners as well!

You can see what it is like to be at the Auto Show on Press Days in this show floor preview. 

I rode along in the Hyundai Ioniq 9 EV on one of the multiple test tracks at the show. It was a great experience!

The show consists mainly of EVs and hybrid vehicles. There are two levels of EV test tracks where you can do a ride-along. You can also ride along on the Jeep and Ford off-road mountain track. I rode along on all of the EV Tracks.

The 2025 Chevy Police Blazer EV also made an appearance.

There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Subaru, VW, and many others.

You can see some of them below.

Additional Press Conferences can be found here.

You can find additional pictures posted on Instagram.

The show is open to the public at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 18th, through Sunday, April 27th, 2025. The hours are Monday—Saturday from 10 am to 7 pm, and Sundays from 10 am to 7 pm. General admission tickets are $22 for adults and $8 for children. Tickets can be purchased here.

What are you hoping to see at the auto show?

If you have attended the auto show, what was the most exciting thing you experienced?

Share your thoughts.

Thank you to the New York International Auto Show for having me!

Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles.

In other words, how do buyers learn best?

There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone.

Survey Results

I surveyed my LinkedIn Audience to ask which types of content helps them to learn best and what type of content they value most.

As you can see, people learn best from a mix of written, video, audio, and content formats.

Of the types of content, people want to read, many want to read industry insights, how-to, insights from conferences, and a mix of all of the above.

Based on my findings, I would recommend that content be:

1.Created and repurposed in multiple formats

2.Content is about industry insights, how-to, and insights from conferences

The overall content strategy should be based on how your customers learn and the types and format of content based on their wants and needs.

Bonus Content

In the presentation below, I provide ideas and strategies to:

1.Collect information on your buyer’s learning style

2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging**

3.Create differentiated presentations and content for all learners when buyer learning styles are unknown

** How to Customize Presentations & content to Buyer learning Styles **

from

Dan Galante

How do you learn best and which content format helps you most? Comment and share.

What is the hardest part of Product Marketing?

LinkedIn poll of my audience

Marketers need to develop and deploy a buyer-centric go-to-market strategy. It is time for marketers to ask better questions about buyers.

What is the role of a Product Marketer?

I covered the Product Marketing Community workshop to find out.

Workshop Topics included how to:

1. Build and execute go-to-market plans
2. Develop actionable buyer insights
3. Create effective Messaging and Content for buyers
4. Enable Sales and Product Teams

Businesses should identify their ideal customer.

Only certain target customers will buy due to internal and external factors.

To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.

Product Marketing involves more than Marketing and Product Team support. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all grow the business and serve customers.

Product Marketers serve as market experts and translators for teams from across the organization.

What is Product Marketing?

Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.

Product Marketers are taking on some Product Manager responsibilities

Product Marketing needs a separate brief.

Just as Marketing has a plan or brief, Product Marketing does.

SmartSheet.com Product Marketing Template

Here are nine things to address in a Product Marketing Brief.

1. What does your company do? Does your product offering align with your business goals?
2. What are the features of your product? Do others understand what you are building and why?
3. Does this Product address gaps in the Market? Include an overview of a Competitive, win-loss and, SWOT analysis.
4. Who is your ideal customer or target market? Include an overview of findings of demographic, psychographic, and buyer persona research. Does your product solve customer pain points?
5. How will you measure product success?
6. What are can go wrong? Can failure be anticipated and corrected?
7. What is the roadmap and schedule of the product? Who’s responsible and in charge?
8. Who needs to be included in the project and who needs to approve deliverables?
9. How will goals be tracked? How often will they be monitored? What insights are you trying to glean from the data?

Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.

The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyer types.

Product Marketers, what’s the hardest part of your job?

How do you know if you are successful?

Share your thoughts.