Agentforce in Action at Salesforce Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past week. This event was organized to showcase Salesforce’s new product Agentforce which is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey. 

Salesforce Co-Founder & Chief Technology Officer, Slack Parker Harris kicks off the Keynote in New York!

Users of Salesforce Foundation Enterprise Edition and higher can upgrade to Agentforce for free!

Customers could build a customer service agent on-site. 

Salesforce hosted a hackathon where the winner of the Agentforce contest won $20000!

The keynote showed how service and customer success functions have evolved from chatbots to copilots to Agentforce a self-designable customer service agent that can be customized to users’ specific needs across the customer journey, increasing productivity, reducing customer friction, and maximizing the customer experience.

Patrick Stokes EVP of Product & Industries Marketing at Salesforce, shows how he exchanged his sweater for the right size using Sofie and a customer service agent Saks Fifth Avenue built using Agentforce.  

Patrick Stokes

I saw multiple demos of Agentforce across Sales, Marketing, Service and, more.

Salesforce announced the launch of the Testing Center for Agentforce; coming this December, which will allow users to develop Agentforce to answer every possible question in all forms and variations; something the current chatbots and copilots can’t do. Agentforce enables users to take proactive prescriptive action in real-time. 

AgentforceTour was a great event. I learned much about DIY AI and how it can transform the customer experience. 

I want to thank Salesforce for having me at Agentforce Tour. 

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city. 

Have you used Agentforce?

Share your experience in the comments. 

Additional pictures can be found on Instagram. 

I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why?

As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.

Free Trials

Previously, I have discussed the marketing strategy of free trials, discounted trials, and loss leaders.

Free Samples

Another great marketing strategy for brands to get prospects and current customers to try a new product or retry an existing one is to offer a free sample. This can be done by handing out the product sample during online, field, and tradeshow marketing.

Field & Trade Show Marketing

Samples can be in the form of a physical product, a link to an online offering, offering a discount to make a purchase. Recently, I attended the 9th Avenue International Food Festival in New York. I received sample food products. One of the vendors offered a food sample and a coupon to make a purchase.

At Tradeshows, brands can offer physical and digital products in exchange for customer information. This is an excellent tactic for lead generation. Most times brands scan the badge of customers to collect this information.

Online Marketing

Brands can also reach customers online to get them to request a free sample. The sample can come in the form of a download or a physical offering depending on the product type.

Brands can also offer branded merchandise as a way to be remembered by prospects and customers.

How have you used free samples to attract new customers, renew, upsell, and cross-sell existing customers?

Share your thoughts and join the conversation.

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About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today; a blog that covers industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Competitive Intelligence, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales, Account Management, Customer Success, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on the title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

Salesforce Launches Agentforce Operations to End Back-Office Bottlenecks

I covered Salesforce Agentforce in New York this past month. This event was organized to showcase Salesforce’s Agentforce. Agentforce is DIY AI in action. Agentforce is a customer service agent built by Salesforce customers and integrated across industries and across the customer journey.

In the keynote, Patrick Stokes, President and CMO, Salesforce, announced the launch of Agentforce Operations.

Agentforce Operations uses AI to turn manual and outdated back-office processes into clear tasks so that Agents can do the work instead of humans. Agentforce Operations can automate tasks such as process coordination, data verification, ensuring compliance, obtaining approvals, and more.

Using Agentforce Operations pays big dividends with cycle times reduced by 50 to 70 percent, improved accuracy, and manual data entry cut by 80 percent. This leads to better outcomes and experiences. With Agentforce Operations, Agents complete work beyond organizing tasks for completion. 

Salesforce also announced the creation of a Slack workspace and Slackbot, which is being offered free to every new Salesforce customer. Sales and Service Teams can use AI and Apps across their tech stack, moving from Slack to Microsoft Teams, Gmail, and more, to increase their productivity. Slackbots can turn customer conversations into records, capturing updates and keeping data current. 

I saw demos for use cases across industry verticals and the customer journey in Sales, Service, and Marketing functions with Canada Goose, Engine, and Dell.

Leah McGowen-Hare, SVP at ‪Salesforce‬ , Demos How Canada Goose is an Agentic Retailer using Salesforce and Data 360

Rob Seaman, SVP & GM ‪Slack‬ shows how Engine became an Agentic Travel Company using ‪Salesforce‬

MaryAnn Patel SVP, at ‪@salesforce‬ , shares how Dell is an Agentic Enterprise W/Agentforce Operations

There were panel discussions, and leaders discussed Agentforce Operations. Panelists also shared how they would like Agentforce and DIY AI to evolve to improve productivity and outcomes.

Hayley Advokat, MPS, Head of AI Product & Executive Communications at Salesforce, led the Agentforce Operations Deep Dive with Sanjna Parulekar, SVP of Product Marketing at Salesforce.

Maha Neouchy, Director of Communications at Salesforce, moderated the panel discussion with Muddu Sudhakar, SVP and GM of Salesforce IT Service and HR Service, and CEO of Cornerstone OnDemand, who discussed how Salesforce is transforming front-office operations in HR and IT, improving the employee experience with Slack and Teams.

I built AI Agents with Agentforce, Vibes, and Claude Code, using them to start building Sales and Marketing analytics and strategy. 

Agentforce Tour was a great event. I learned a lot about AI Agents, DIY AI, and how it can transform the worker and customer experience.

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city.

Have you used Agentforce?

Share your experience in the comments.

Additional pictures can be found on Instagram.