Connecting & Innovating at TechDay 2024

I covered TechDay in New York this past Friday. This year was special because it was the 10th anniversary of TechDay. 

Over the past ten years, TechDay events have connected over 10,000 startups with over 250,000 investors, accelerators, engineers, suppliers, and other members of the tech startup ecosystem. This is according to TechDay. 

Attendees had the opportunity to network with venture capitalists, and accelerators, learn about the latest technology, and attend tech talks. 

These tech talks consisted of thought leaders from the NYC startup ecosystem, including investors with over $5 billion in combined assets under management. Thought leaders spoke on a series of panels focused on the history of the NYC startup ecosystem, its present opportunities, and possible futures

Entrepreneurs had the opportunity to audition to pitch their start-ups on Shark Tank. 

There were many exhibitors at TechDay as well. Companies were from a wide array of industries.

In this video, I walked the event floor to give you a sense of the things happening from networking, connecting, pitching, and learning. 

Additional pictures can be found on Facebook and Instagram.

Thank you to the organizers of TechDay for having me. 

TechDay was a great event. 

TechDay events are held both in person and online. Visit techdayhq.com for a schedule of upcoming events and a recap of the recently completed TechDay Expo.

Did you attend? 

What are your thoughts on TechDay?

Comment and share below.

I covered Propelify in Hoboken, New Jersey.

Propelify is an event where people from across the Northeast can turn ideas into action.

Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey.

New Jersey Tech Council CEO Aaron Price and New Jersey Governor Phil Murphy delivered the opening keynote. In their keynote, Aaron and Governor Murphy discussed Propelify’s mission and why businesses should consider New Jersey.

There were additional talks on topics from Cannabis, Customer Experience, Marketing, Sales, Recruiting and Entrepreneurship.

Cannabis: From New Brand To IPO In A Prohibition Market panel.

Rebecca Price moderates a panel on The Science Behind Smart Recruiting and Seeing Thru the Resume.

Entrepreneurs networked with investors. There was also a Startup competition.

Exhibitors represented diverse entities ranging from Government, Advertising, Financial Services, CPG, HRTech, Universities, Incubators, Accelerators, IT, Healthcare and E-commerce brands.

Propelify was a great event.

I want to thank Aaron Price and the New Jersey Tech Council for having me as their guest.

Insights from 2024 DMWF NA

Last week, I covered the Digital Marketing World Forum conference in New York. The conference was held at the Marriot Marquis in New York’s Times Square. The Digital Marketing World Forum or DMWF for short, covered a wide array of topics beyond just digital marketing, that covered AI, ecommerce, influencer marketing, and creativity just to name a few. 

DMWF also had interesting service providers in the Digital Marketing space. 

The conference was divided into two tracks. Track one consisted of topics that fell into the categories of: Covering Data, CRM & Insights // eCommerce & Omnichannel // AI & Marketing Automation // Digital Transformation & Leadership // Customer Experience, Email & Automation // Mobile Marketing & Advertising //.

Track two consisted of topics that fell into the categories of: Influencer, Affiliate & Creator Marketing // Content & Video Marketing // Social Media & Community Marketing // Digital Brand Strategy & Communications //.

There were so many amazing discussions. The topics that I found the most interesting were Building a successful Full-Funnel Marketing Strategy, and How to navigate changing social platforms.

In the Building a successful Full-Funnel Marketing Strategy panel,

Shayna Macklin, Director, Social / Brand + Music Partnerships & Fractional CMO, Playboy Enterprises, Inc. & Rainbow Apparel Co

Carly Schrager, Head of Marketing Automation Engagements, North America, Bluprintx

Michelle Gitter, Beauty Commerce & Measurement Insights Manager, Unilever

address the questions of:

• the power of implementing a full-funnel marketing strategy
• Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
• Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
• How does the change in strategy impact your reach of message, insights and conversion of purchases

In the How to navigate changing social platforms panel,

https://fb.watch/uWyBOeuXQg/

Moderator: Dasha Shunina, Ambassador Community & Partnerships, Puzzle

David Johnston, Head of Social Media, U.S. Department of Defense

Lamarr Shand, Head of YouTube & Digital Video Strategy, Google

Cara Hedgepeth, Senior Social Media Community Advisor, AARP

address the questions of:

• Social strategies in 2024 and beyond
• Defining your customer profiles and adapting your game plan for your audiences, including B2B and B2C
• Using data and insights to define your social strategy and increase engagement
• Socials in different industries — when should you engage with your customer?

The DMWF was an amazing conference. If you are interested in Digital Marketing and all things Marketing, I suggest attending the DMWF.

I want to the thank the organizers of the Digital Marketing World Forum for having me as their guest.