I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Connecting & Innovating at TechDay 2024
I covered TechDay in New York this past Friday. This year was special because it was the 10th anniversary of TechDay.
Over the past ten years, TechDay events have connected over 10,000 startups with over 250,000 investors, accelerators, engineers, suppliers, and other members of the tech startup ecosystem. This is according to TechDay.
Attendees had the opportunity to network with venture capitalists, and accelerators, learn about the latest technology, and attend tech talks.
These tech talks consisted of thought leaders from the NYC startup ecosystem, including investors with over $5 billion in combined assets under management. Thought leaders spoke on a series of panels focused on the history of the NYC startup ecosystem, its present opportunities, and possible futures
Entrepreneurs had the opportunity to audition to pitch their start-ups on Shark Tank.
There were many exhibitors at TechDay as well. Companies were from a wide array of industries.
In this video, I walked the event floor to give you a sense of the things happening from networking, connecting, pitching, and learning.
Thank you to the organizers of TechDay for having me.
TechDay was a great event.
TechDay events are held both in person and online. Visit techdayhq.com for a schedule of upcoming events and a recap of the recently completed TechDay Expo.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Agentforce in Action at Salesforce Agentforce Tour in New York
I covered Salesforce AgentForce in New York this past week. This event was organized to showcase Salesforce’s new product Agentforce which is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey.
Salesforce Co-Founder & Chief Technology Officer, Slack Parker Harris kicks off the Keynote in New York!
Users of Salesforce Foundation Enterprise Edition and higher can upgrade to Agentforce for free!
Customers could build a customer service agent on-site.
Salesforce hosted a hackathon where the winner of the Agentforce contest won $20000!
The keynote showed how service and customer success functions have evolved from chatbots to copilots to Agentforce a self-designable customer service agent that can be customized to users’ specific needs across the customer journey, increasing productivity, reducing customer friction, and maximizing the customer experience.
Patrick Stokes EVP of Product & Industries Marketing at Salesforce, shows how he exchanged his sweater for the right size using Sofie and a customer service agent Saks Fifth Avenue built using Agentforce.
Patrick Stokes
I saw multiple demos of Agentforce across Sales, Marketing, Service and, more.
Salesforce announced the launch of the Testing Center for Agentforce; coming this December, which will allow users to develop Agentforce to answer every possible question in all forms and variations; something the current chatbots and copilots can’t do. Agentforce enables users to take proactive prescriptive action in real-time.
AgentforceTour was a great event. I learned much about DIY AI and how it can transform the customer experience.
I want to thank Salesforce for having me at Agentforce Tour.
If you want to be on the cutting edge of DIY AI, attend Agentforce in your city.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I asked my LinkedIn audience If the Sales and Marketing function were merged and run by Sales, What would be your main focus? Why?
As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.
Marketing also serves as an Enablement for Sales Teams, Customer Success, support, and even employer branding. Many companies have created a dedicated enablement function. Companies sit employer branding and Recruitment Marketing in HR. However, there are still a lot of companies without dedicated enablement and employer branding functions.
Everyone looks to the marketing department. The lines between product, marketing, sales, and customer success are blurring. Marketers need to be able to serve different parts of the organization.
Marketers do traditional work of branding, advertising, market research, content creation, and enablement, but these tasks support the larger goal of increased Sales and Revenue. Marketers impact Sales by filling up the Sales pipeline, pre, and post-sale. In the end, Marketers need to make a business case to justify their existence.
Why do People use Marketing?
People use Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.
I asked the following:
1. What do you hope to gain from your marketing efforts?
Based on the survey, most people want the marketing mix of brand awareness, leads, sales, and revenue in exchange for their marketing efforts.
2. What is your biggest marketing challenge? Why?
Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.
What should be the main priorities of Marketers? What do you hope to gain from your marketing? What is your biggest marketing challenge?
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.