Survey of 2023 Holiday Spending

I surveyed my audience on LinkedIn on how their spending was impacted by inflation.

This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers.

This year, I focused only on inflation and holiday spending.

1. How has inflation impacted your holiday spending?

How did inflation impact your spending during the holiday season? Share your thoughts.

As you can see, 71% percent said they spent less during this holiday season. Consumers must see value in what they are buying. Brands need to create memorable experiences for consumers with their offerings

Based on my research, my finding suggests:

1. Inflation has dampened consumer spending during the holiday season.
2. Customers are taking a closer look at their finances this year.
3. Brands need to provide value offerings that create memorable experiences for customers. 

How did inflation impact your holiday spending? 

Please share your thoughts and join the conversation.

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, CI, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why?

As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.

Free Trials

Previously, I have discussed the marketing strategy of free trials, discounted trials, and loss leaders.

Free Samples

Another great marketing strategy for brands to get prospects and current customers to try a new product or retry an existing one is to offer a free sample. This can be done by handing out the product sample during online, field, and tradeshow marketing.

Field & Trade Show Marketing

Samples can be in the form of a physical product, a link to an online offering, offering a discount to make a purchase. Recently, I attended the 9th Avenue International Food Festival in New York. I received sample food products. One of the vendors offered a food sample and a coupon to make a purchase.

At Tradeshows, brands can offer physical and digital products in exchange for customer information. This is an excellent tactic for lead generation. Most times brands scan the badge of customers to collect this information.

Online Marketing

Brands can also reach customers online to get them to request a free sample. The sample can come in the form of a download or a physical offering depending on the product type.

Brands can also offer branded merchandise as a way to be remembered by prospects and customers.

How have you used free samples to attract new customers, renew, upsell, and cross-sell existing customers?

Share your thoughts and join the conversation.

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today; a blog that covers industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Competitive Intelligence, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales, Account Management, Customer Success, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on the title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

Salesforce demos Agentforce’s Power at Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past month. This event was organized to showcase Salesforce’s Agentforce. Agentforce is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey.

In the keynote, Patrick Stokes, EVP of Product & Industries Marketing at Salesforce, asked, “What if organizations can create an unlimited labor force?” Salesforce shared how organizations use DIY AI in Agentforce to multiply their workforce.

I saw demos for use cases across industry verticals and the customer journey in Sales, Service, and Marketing functions.

Alice Steinglass, EVP & GM Platform at ‪Salesforce‬ demos how Prudential uses Agentforce.

Sanjna Parulekar, SVP of Product Marketing at ‎⁨‪Salesforce‬ demos how Prudential uses Agentforce.

Jon Moore, Director of Product Marketing ‪at Salesforce,‬ demos Agentforce, empowering Financial Advisors.

There was a panel discussion; leaders discussed using Agentforce and Agentic AI. Panelists also shared how they would like Agentforce and DIY AI to evolve to improve productivity and outcomes.

Lydia Dishman hosts a ‎⁨‪Salesforce‬ media panel at Agentforce Tour on Agentforce and Agentic AI.

Agentforce Tour was a great event. I learned much about AI Agents, DIY AI, and how it can transform the customer experience.

People connect and network in the Salesforce Ecosystem while learning about Salesforce Agentforce’s new features and rollout.

Salesforce, thank you for having me at the Agentforce Tour.

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city.

Have you used Agentforce?

Share your experience in the comments.

Additional pictures can be found on Instagram.