The 2023 New York Auto Show is happening at New York’s Jacob Javits Center.

I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.

I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV including the World Best EV Award, World’s Best Design, and 2023 World Car of the Year!

Congratulations to all of the other finalists as well.

I rode along in the Hyundai Ioniq 6 EV on one of the multiple test tracks at the show. It was an exhilarating experience!

The show consists mainly of EVs and hybrid vehicles. There are two levels including using EV test tracks where you can a do ride-along. There are fun exhibits that I recommend that you experience. I rode along on all of the test tracks experiencing various EVs. 

The Jeep track simulates a mountain and off-road driving experience.

If you are interested in learning about EVs, Charging Stations, and electric power there are displays and resources to explore at the show.

You can find additional pictures posted on Instagram.

There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Chrysler, Ram, VW, and many others. You can see some of them below. Kia Press Conference The all new EV9.

Hyundai Press Conference and Reveal Kona N Line, The All New 2024 KONA Electric

https://www.youtube.com/live/oMuxsvlzfW8?feature=share

The Ram 1500 REV all Electric Reveal!

https://fb.watch/jNiJGD2R2b/

VW ID. Buzz Atlas Peak Edition Press Conference 

Chrysler and Autism Partnership

I enjoyed the Subaru Loves Pets campaign at the show. Subaru is partnering with animal nonprofits to get pets adopted, especially pets that are disabled and traumatized.

The show is open to the public as of yesterday at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 7th, through Sunday, April 16th, 2023. The hours are as follows Monday — Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $21 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.

What are you hoping to see at the auto show?

If you have attended the auto show, what was the most exciting thing you experienced?

Share your thoughts.

Insights from 2024 DMWF NA

Last week, I covered the Digital Marketing World Forum conference in New York. The conference was held at the Marriot Marquis in New York’s Times Square. The Digital Marketing World Forum or DMWF for short, covered a wide array of topics beyond just digital marketing, that covered AI, ecommerce, influencer marketing, and creativity just to name a few. 

DMWF also had interesting service providers in the Digital Marketing space. 

The conference was divided into two tracks. Track one consisted of topics that fell into the categories of: Covering Data, CRM & Insights // eCommerce & Omnichannel // AI & Marketing Automation // Digital Transformation & Leadership // Customer Experience, Email & Automation // Mobile Marketing & Advertising //.

Track two consisted of topics that fell into the categories of: Influencer, Affiliate & Creator Marketing // Content & Video Marketing // Social Media & Community Marketing // Digital Brand Strategy & Communications //.

There were so many amazing discussions. The topics that I found the most interesting were Building a successful Full-Funnel Marketing Strategy, and How to navigate changing social platforms.

In the Building a successful Full-Funnel Marketing Strategy panel,

Shayna Macklin, Director, Social / Brand + Music Partnerships & Fractional CMO, Playboy Enterprises, Inc. & Rainbow Apparel Co

Carly Schrager, Head of Marketing Automation Engagements, North America, Bluprintx

Michelle Gitter, Beauty Commerce & Measurement Insights Manager, Unilever

address the questions of:

• the power of implementing a full-funnel marketing strategy
• Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
• Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
• How does the change in strategy impact your reach of message, insights and conversion of purchases

In the How to navigate changing social platforms panel,

https://fb.watch/uWyBOeuXQg/

Moderator: Dasha Shunina, Ambassador Community & Partnerships, Puzzle

David Johnston, Head of Social Media, U.S. Department of Defense

Lamarr Shand, Head of YouTube & Digital Video Strategy, Google

Cara Hedgepeth, Senior Social Media Community Advisor, AARP

address the questions of:

• Social strategies in 2024 and beyond
• Defining your customer profiles and adapting your game plan for your audiences, including B2B and B2C
• Using data and insights to define your social strategy and increase engagement
• Socials in different industries — when should you engage with your customer?

The DMWF was an amazing conference. If you are interested in Digital Marketing and all things Marketing, I suggest attending the DMWF.

I want to the thank the organizers of the Digital Marketing World Forum for having me as their guest. 



Improving Traffic Safety at the 2026 World Traffic Safety Symposium 

I covered the 2026 World Traffic Safety Symposium at the New York International Auto Show this April. The symposium discussed the holistic safety and mobility of motor vehicles.

Mark Scheinberg, President of the Greater New York Automotive Dealers Association and the New York International Auto Show, opened the symposium.

Guest Speakers included:

John Bozzella, President & CEO, Alliance for Automotive Innovation, Jennifer Homendy, Chair, National Transportation Safety Board, Dr. Jeffrey Runge, former NHTSA Administrator, John Adkins, CEO, Governors Highway Safety Association, Mark F. Schroeder, Commissioner, NYS DMV, Governor’s Representative for Highway Safety, and many others.

Jennifer Homendy, Chair, National Transportation Safety Board, shared that there are 110 deaths per day in the United States from automobile crashes and that 95 percent of all deaths from planes, trains, and automobiles are from automobiles. I was shocked to hear this statistic! Some of the crashes were caused by the NTSB’s safety recommendations being ignored.

To help remedy the situation, the NTSB chair advocated for the implementation of safety technology in automobiles, such as alcohol detection and speed monitoring. Alcohol use while driving accounted for 12,000 deaths in the US. 11,00 deaths are the result of speeding, and 3,000 deaths are the result of distracted driving.

The NTSB chair stated that drug use while driving has skyrocketed with the legalization of Marijuana in some states. The NTSB chair recommended bringing driver safety education back. She said that people don’t read owner manuals in cars, and they don’t know about the operating mechanics of automation in cars. The more you use automation in a car, the more distracted you are. 97 percent of traffic crashes are caused by human factors. Auto deaths have dropped to 39500, but it is still too high! This is a 6 percent decline despite vehicles being safe.

Dr. Runge said that automotive safety is a team sport with automakers, auto dealers, states, law enforcement, and traffic enforcement working together to address the problem.

Jon Adkins highlights that bike lane advocacy in NYC has led to a decrease in bike fatalities over the past 3 years.

Marketing Schroder, NYS DMW Commissioner and CGTSC Chair, shared his commitment to road safety in New York State. He described the various task forces working to make roads safer for drivers and pedestrians. He also shared his work making the NYSDMV more efficient.

A new computer system was implemented at NYS DMV over a 4-year project, replacing 96 data lines. Since the Rockefeller administration, there has been only 1 dedicated data line used to process information and transactions. This also improved the customer experience at the DMV, reducing wait times from 2 to 3 hours to 15 minutes to do a transaction. Auto dealers do 1 million transactions with the NYS DMV.

Marketing Schroder, NYS DMW Commissioner, shared how New York is applying stricter enforcement against dangerous drivers

Alcohol and drug convictions now carry an 11-point penalty on your license, with an automatic suspension; previously, no points were added.

Teaming up with law enforcement and the community to reduce drug and alcohol impaired driving, the NYS DMV, DOT, and NYSP are coordinating and improving traffic safety.

The 2026 World Traffic Safety Symposium highlighted issues, insights, and solutions to improve traffic safety.