When marketing and selling a tech product or service, it is important to ask two questions to understand your buyers.

1. What motivates people to buy a tech product or service?

2. How do people find a tech product or service to buy?

I surveyed my LinkedIn audience for answers.

1. What motivates people to buy a tech product or service?

People buy a technology product or service for many reasons.

2. How do people find a tech product or service to buy?

People find and buy technology products or services in different ways.

These findings suggest that businesses must create customer-centric offerings to survive in a competitive marketplace.

Answering these questions will help businesses develop, create, and, position offerings people want to purchase.

What motivates customers to buy your technology products and services?

How do your customers find technology products and services?

Share your thoughts.

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skillsets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in:

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion built at the Javits Center. Mark Schienberg, President of the Greater New York Automobile Dealers Association  opens the Auto Show at the awards breakfast.

 

I want to congratulate Audi, Hyundai and Mercedes for winning world car awards.

The Hyundai Ioniq 5 wins a World Car award at #NYIAS 2022!

There was a shift in the type of cars, trucks, and SUVs at the auto show. This year the show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. They pledge to sell only electric vehicles or EV’s by 2035. This is a global trend. This is information that came out of the World Traffic Symposium, which was held yesterday.

The show was based on two levels and there were three EV test tracks where drivers could drive Electronic Vehicles. This is a fun exhibit that I recommend that you experience. Ford had one and Hyundai had one. There was an additional track on the lower level where you could see more hybrid cars, trucks, and SUVs. You can also see EV Charging stations on the lower level. For kids not old enough to drive, they also had arcade-style racing games. There is something for everyone at the show. Here is a new Corvette!

 You can find additional pictures posted on Instagram.

There were also some new vehicle role-outs and major press announcements from KIA, Hyundai, Chrysler, and Jeep. You can see them below.

Kia   

Hyundai

Chrysler

Jeep 

The show is open to the public starting today at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to Auto Show.  The Auto Show runs from Friday, April 15th, through April 24th, 2022.  The hours are as follows Monday - Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm.  General admission tickets are $17 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children.  Tickets can be purchased here.

What are you hoping to see at the auto show? If you have attended the auto show, what was the most exciting thing that you have experienced?

Salesforce demos Agentforce’s Power at Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past month. This event was organized to showcase Salesforce’s Agentforce. Agentforce is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey.

In the keynote, Patrick Stokes, EVP of Product & Industries Marketing at Salesforce, asked, “What if organizations can create an unlimited labor force?” Salesforce shared how organizations use DIY AI in Agentforce to multiply their workforce.

I saw demos for use cases across industry verticals and the customer journey in Sales, Service, and Marketing functions.

Alice Steinglass, EVP & GM Platform at ‪Salesforce‬ demos how Prudential uses Agentforce.

Sanjna Parulekar, SVP of Product Marketing at ‎⁨‪Salesforce‬ demos how Prudential uses Agentforce.

Jon Moore, Director of Product Marketing ‪at Salesforce,‬ demos Agentforce, empowering Financial Advisors.

There was a panel discussion; leaders discussed using Agentforce and Agentic AI. Panelists also shared how they would like Agentforce and DIY AI to evolve to improve productivity and outcomes.

Lydia Dishman hosts a ‎⁨‪Salesforce‬ media panel at Agentforce Tour on Agentforce and Agentic AI.

Agentforce Tour was a great event. I learned much about AI Agents, DIY AI, and how it can transform the customer experience.

People connect and network in the Salesforce Ecosystem while learning about Salesforce Agentforce’s new features and rollout.

Salesforce, thank you for having me at the Agentforce Tour.

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city.

Have you used Agentforce?

Share your experience in the comments.

Additional pictures can be found on Instagram.