I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles.
In other words, how do buyers learn best?
There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone.
Survey Results
I surveyed my LinkedIn Audience to ask which types of content helps them to learn best and what type of content they value most.
As you can see, people learn best from a mix of written, video, audio, and content formats.
Of the types of content, people want to read, many want to read industry insights, how-to, insights from conferences, and a mix of all of the above.
Based on my findings, I would recommend that content be:
How do you learn best and which content format helps you most? Comment and share.
Posted 241 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Advertising Week Turns 20: Highlights from Advertising Week 2024
This week, I covered Advertising Week in New York. Advertising Week is celebrating its 20th Anniversary this year. Advertising Week offers insights on many topics beyond advertising, including marketing, e-commerce, media, retail media, AI, Generative AI, technology, creativity, and beyond.
Smokey the Bear celebrated his 80th Birthday at Advertising Week.
The conference was held at the Penn District in New York City. Panels were held on different stages that were centered on the themes of scaling up, innovation, creativity, the marketplace, technology, media, great minds, podcasting, CMOs, excellence, and women’s empowerment.
There were many great exhibits as well. I enjoyed using Meta’s AI which turned me into Super Man and Iron Man.
Meta had great AI Ray Ban sunglasses that enabled me to use the internet for many tasks.
Attendees also had a chance to make their reels on Meta.
Advertising Week looked back and looked to the future as well. The founder of Advertising Week Matt Scheckner, shared how he started the conference with an idea. He shared his story from the parade in Times Square in 2004 to today; describing how Advertising Week grew to have a presence with conferences across the globe. Matt Scheckner assembled a panel of leaders from business and entertainers On a panel he shared with Susie Essman of Curb your Enthusiasm, Tim Armstrong, Kim Kellehner, and Claudio Romo Edelman. The panelists shared their journeys and their keys to success: embracing change and growing.
There were many panels about using AI, Data, Storytelling, Global Marketing, public speaking, pitching deals, and selling advertising. Additional panel pictures can be found on Instagram.
I learned so much. If you are interested in trends in advertising, marketing, AI, and beyond, attend Advertising Week.
I want to thank the organizers of Advertising Week for having me as their guest.
