I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
If I was going to launch a bunch of new product features and I was tasked with developing a social media marketing campaign to market these features to existing customers and generate new leads.
What questions might I have when starting to plan the campaign?
I would ask:
Which channels do customers use when making purchasing decisions?
I would work with the Product Team during beta testing to interview customers to gather feedback on the new features; taking the information to develop blogs and other related messaging. I would also ask customers to provide testimonials about the new features and include them in social media campaigns.
Also, I would survey customers about their learning style and which content format they prefer i.e. videos, blogs, etc. Based on the data from the survey, I would decide which channels I would use along with the type of content to develop.
With what I learned, what might my campaign look like?
The campaign would revolve around a series of Social posts based on customer feedback Including Customer Testimonials obtained from the beta testing and videos of customers using the product. I would build anticipation online using videos to announce the new features. I would have a contest online where users would need to submit an email address.
Which social platforms would I use?
I would use a blog, Email, LinkedIn, Slideshare Twitter, Facebook, Instagram, and YouTube platforms to educate customers about new offerings.
Are there any emerging social strategies I would want to try?
I would like to attend industry events where I could interview experts in the space. I would want to create a group to reward loyal customers and develop an evangelist program where customers would tell their friends.
How have you marketed new product features to current and prospective customers?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Using Technology, Data & AI to Improve Traffic Safety: Insights from The 2025 World Traffic Safety Symposium
I covered the World Traffic Safety Symposium at the New York International Auto Show this past April. The symposium focused on using data and AI to reduce pedestrian fatalities and to make roads and cars safer.
Mark Scheinberg, President of the Greater New York Automotive Dealers Association and the New York International Auto Show, opened the symposium.
Guest Speakers included:
Mark F. Schroeder, Commissioner, NYS DMV, Governor’s Representative for Highway Safety, Richard Martinez, Former NHTSA Administrator and current Adjunct Professor of Emergency Medicine at Emory University School of Medicine, Garret Eucalitto Commissioner of the Connecticut Department of Transportation, Eric Teoh Director of Statistical Services Insurance Institute for Highway Safety IIHS , Tara Andringa, Executive Director at PAVE , Jon Baldwin, EVP of Government Solutions a Verra Mobility, Jonathan Miller, VP Enterprise Growth at Nexar Inc., and Zach Rash, Co-Founder and CEO of COCO, and many others.
Mark shared his commitment to road safety in New York State. He described the various task forces working to make roads safer for drivers and pedestrians. I was shocked to learn about the 20 percent pedestrian death rate on roads.
Richard Martinez, Former NHTSA Administrator and current Adjunct Professor of Emergency Medicine at Emory University School of Medicine, shared some interesting findings about enhancing vehicle and road safety through data and AI.
He shared that unintentional motor vehicle traffic accidents are one of the leading causes of death in the United States. For example, in 5 to 14-year-olds and 15 to 24-year-olds, it is the leading cause of death. In 1 to 4 year olds, 25 to 34 year olds, 35 to 44 year olds, 45 to 54 year olds, 55 to 64, and 65+, it is the second leading cause of death, with all ages ranking third in under one year of age. Overall, unintentional traffic accidents rank as the third leading cause of death across all groups.
This data suggests that motor vehicle accidents are a serious issue. I was shocked to see how motor vehicle crashes are.
Richard shared a way to improve road safety, achieving a vision zero through a safe system approach. Safe system elements include safer people, safe roads, safer vehicles, safer speeds, and enhanced survivability post-crash care. The creation of a safe environment for first responders to prevent secondary crashes through robust traffic incident management practices.
The National Academies of Science, Engineering, and Medicine presented critical findings in their report Tackling the Road Safety Crisis.
Critical Findings
Challenges
Opportunities
The goal is to go from Reactive to proactive to Predictive to reduce crashes.
The Connecticut DOT commissioner shared the challenges in AI.
Eric Teoh, Director of Statistical Services Insurance Institute for Highway Safety IIHS shared that motor vehicle crashes are down over the past 50 years, but motor vehicle crash fatalities are up 30 percent.
The goal is to go from Reactive to proactive to Predictive to reduce crashes.
Tara Andringa, Executive Director at PAVE, shared some interesting research about whether people would ride in an autonomous vehicle. Taxi and/or ride share, 48 % said that they would not. However, the poll found that 60 percent said that they would trust AVs if they understood the technology. 58 percent said that they would have greater trust in AVs if they could take a ride. PAVE educates the public showing demystifying technology and highlighting different ways AVs might be used.
In a panel discussion on the safety of Urban Mobility Safety Technology,
Jon Baldwin, EVP of Government Solutions a Verra Mobility, Jonathan Miller, VP Enterprise Growth at Nexar Inc., and Zach Rash, Co-Founder and CEO of COCO, shared how their companies’ offerings use Technology, AI, and Data to make urban mobility safer. Verra Mobility offers Automated Enforcement. Nexar offers Smart Dash Cameras that can be used in multiple applications and a robust Data platform, COCO offers autonomous delivery vehicles with mapping technology. They provided Cookies in one of their autonomous delivery vehicles, demonstrating the technology.
The 2025 World Traffic Safety Symposium highlighted issues, insights, and solutions to improve traffic safety.
I learned a great deal.
Thank you to the New York International Auto Show and the Greater New York Automobile Association for allowing me to cover this event.
Posted 3 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Salesforce demos Agentforce’s Power at Agentforce Tour in New York
I covered Salesforce AgentForce in New York this past month. This event was organized to showcase Salesforce’s Agentforce. Agentforce is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey.
In the keynote, Patrick Stokes, EVP of Product & Industries Marketing at Salesforce, asked, “What if organizations can create an unlimited labor force?” Salesforce shared how organizations use DIY AI in Agentforce to multiply their workforce.
I saw demos for use cases across industry verticals and the customer journey in Sales, Service, and Marketing functions.
Alice Steinglass, EVP & GM Platform at Salesforce demos how Prudential uses Agentforce.
Sanjna Parulekar, SVP of Product Marketing at Salesforce demos how Prudential uses Agentforce.
Jon Moore, Director of Product Marketing at Salesforce, demos Agentforce, empowering Financial Advisors.
There was a panel discussion; leaders discussed using Agentforce and Agentic AI. Panelists also shared how they would like Agentforce and DIY AI to evolve to improve productivity and outcomes.
Lydia Dishman hosts a Salesforce media panel at Agentforce Tour on Agentforce and Agentic AI.
Agentforce Tour was a great event. I learned much about AI Agents, DIY AI, and how it can transform the customer experience.
People connect and network in the Salesforce Ecosystem while learning about Salesforce Agentforce’s new features and rollout.
Salesforce, thank you for having me at the Agentforce Tour.
If you want to be on the cutting edge of DIY AI, attend Agentforce in your city.
