Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles.

In other words, how do buyers learn best?

There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone.

Survey Results

I surveyed my LinkedIn Audience to ask which types of content helps them to learn best and what type of content they value most.

As you can see, people learn best from a mix of written, video, audio, and content formats.

Of the types of content, people want to read, many want to read industry insights, how-to, insights from conferences, and a mix of all of the above.

Based on my findings, I would recommend that content be:

1.Created and repurposed in multiple formats

2.Content is about industry insights, how-to, and insights from conferences

The overall content strategy should be based on how your customers learn and the types and format of content based on their wants and needs.

Bonus Content

In the presentation below, I provide ideas and strategies to:

1.Collect information on your buyer’s learning style

2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging**

3.Create differentiated presentations and content for all learners when buyer learning styles are unknown

** How to Customize Presentations & content to Buyer learning Styles **

from

Dan Galante

How do you learn best and which content format helps you most? Comment and share.

Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics.

Here is a video of the event.

I enjoyed Moz founder Rand Fishkin’s keynote.

The key insights of the presentation were:

1. Organic traffic has reached its peak and will decline.
2. To keep traffic coming to their sites, Marketers will need to find ways to nudge consumers as Zero click queries continue to grow.
3. Organizations need to shift their investments in product, content, and brand. Decisions on how to redeploy these resources need to be a company-wide effort. 

Here is the link to the presentation.

Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor | SparkToro
I’ve written a lot this year about the shifts we’re seeing from Google — moving from search engine to answer to engine…sparktoro.com

At the end of the keynote, I met Rand and received a signed copy of his new book entitled Lost and Found.

In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for eCommerce. Google is also allowing businesses to use location-based Ads in Google Maps.

The key insights of the presentation were:

1. According to Google most shopping visits start online.

2.When diners search for a great place to eat the searches are probably happening on a smartphone.

3.  When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.

4. . 2/3′s of shoppers say that online video has given them insight and inspiration to make purchases.

5. Shoppers use at least 3 channels or more when shopping.

6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.

7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.

Agentforce in Action at Salesforce Agentforce Tour in New York

I covered Salesforce AgentForce in New York this past week. This event was organized to showcase Salesforce’s new product Agentforce which is DIY AI in action. Agentforce is a customer service agent that can be built by Salesforce customers and integrated into all industries across the customer journey. 

Salesforce Co-Founder & Chief Technology Officer, Slack Parker Harris kicks off the Keynote in New York!

Users of Salesforce Foundation Enterprise Edition and higher can upgrade to Agentforce for free!

Customers could build a customer service agent on-site. 

Salesforce hosted a hackathon where the winner of the Agentforce contest won $20000!

The keynote showed how service and customer success functions have evolved from chatbots to copilots to Agentforce a self-designable customer service agent that can be customized to users’ specific needs across the customer journey, increasing productivity, reducing customer friction, and maximizing the customer experience.

Patrick Stokes EVP of Product & Industries Marketing at Salesforce, shows how he exchanged his sweater for the right size using Sofie and a customer service agent Saks Fifth Avenue built using Agentforce.  

Patrick Stokes

I saw multiple demos of Agentforce across Sales, Marketing, Service and, more.

Salesforce announced the launch of the Testing Center for Agentforce; coming this December, which will allow users to develop Agentforce to answer every possible question in all forms and variations; something the current chatbots and copilots can’t do. Agentforce enables users to take proactive prescriptive action in real-time. 

AgentforceTour was a great event. I learned much about DIY AI and how it can transform the customer experience. 

I want to thank Salesforce for having me at Agentforce Tour. 

If you want to be on the cutting edge of DIY AI, attend Agentforce in your city. 

Have you used Agentforce?

Share your experience in the comments. 

Additional pictures can be found on Instagram.