Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

The Rise of the Learning Pod: How COVID-19 Launched a New Industry

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Source Outschool

COVID-19 forced US schools to Teach remotely for the first time in history back in March 2020. Many Teachers were not prepared to deliver remote instruction. Parents complained that the quality of their child’s education has declined since remote instruction began. Schools used this remote learning model until the end of the school year. As Summer vacation ends, parents grapple with the issue of whether they want to send their children back to school.

Many school districts across the US such as those in California have opted to keep remote learning for the fall because COVID-19 has resurged. In areas where COVID-19 cases are down, school districts such as New York City have opted for blended learning models where students report to school on some days and learn from home for the rest. According to Common Sense Media, over 50 million public school students in kindergarten through 12th grade will be learning remotely from home this year.

While safety is a top priority, the job of a school is to educate students. Parents are not satisfied with the public education offerings that have been presented for the Fall 2020 school year. This dissatisfaction with public education has made many parents seek out educational alternatives beyond blended and remote learning. These alternatives include learning pods, and supplemental education services such as tutoring.

Learning Pods Versus Tutoring

Learning pods are small learning communities where students meet every day to get instruction from a Teacher. This is different than tutoring because tutors review and reteach material as opposed to presenting new concepts. Tutoring functions as an educational supplement.

Why Parents are opting for In-Person Learning Pods

Parents that opt to use learning pods are looking to gain an educational advantage for their children by recreating traditional schools in a small group setting. The benefits of learning pods are that student instructional and social-emotional needs are met.

The Downside and Risk of In-Person Learning Pods

While this might sound like the perfect fix to remote learning and blended learning it comes with risks. The risks are that students and teachers are still at risk to contract COVID-19.

Another drawback of in-person learning pods is finding space. To address the issues of space, parents are buying apartments and houses; transforming them into schoolhouses. Marie spent $2000 to transform her guest house into a classroom she ordered desks, a whiteboard, a 50-inch television to live stream zoom tutorials, and built a library complete with personalized pencil boxes and workbooks.

Another mother is spending $720 per week to have her preschool son tutored in french with two of his friends.

Amanda Uhry, the NYC-based founder of Manhattan Private School Advisors, states Pandemic in-person pods can cost parents up to $100,000.

Some NYC parents are spending up to $70,000 on elite pod teachers, plus $2,500-a-month on studio apartments to serve as makeshift classrooms, plus an additional $50,000 to keep their kids enrolled at their private schools.

Why Virtual Learning Pods are the best option

How can parents get the benefits of a learning pod at an affordable price? Parents can look to tutoring services that offer virtual learning pods. Virtual learning pods eliminate the need for physical space making them more affordable than in-person learning pods. Groups of parents can sign their children up together in a virtual learning pod to lower the cost even more.

Virtual learning pods take the benefits of traditional school and put it online. Students get the benefits of individualized attention and social interaction all of which are lacking in traditional remote learning. Parents can have peace of mind that knowing that their child will not contract COVID-19; something that pricey in-person learning pods can not guarantee.

How Education Companies Can Corner the Learning Pod Market

Companies that offer Teacher staffing, tutoring, and instructional materials to schools can seize the opportunity in the learning pod market because they are well established in their industry.

K-12 Education and learning companies that hire seasoned certified teachers as tutors and learning pod instructors will be able to do better than companies who hire non-certified or inexperienced Teachers. Why? The reason is that Teacher certification and experience will help companies overcome the credibility hurdle. For Education companies that offer virtual learning pods, the teachers and tutors would need to be skilled in distance learning and remote teaching.

Would you choose a learning pod over traditional instruction for your child?

Why or why not?

Join the conversation.

Posted 251 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Insights from 2024 DMWF NA

Last week, I covered the Digital Marketing World Forum conference in New York. The conference was held at the Marriot Marquis in New York’s Times Square. The Digital Marketing World Forum or DMWF for short, covered a wide array of topics beyond just digital marketing, that covered AI, ecommerce, influencer marketing, and creativity just to name a few. 

DMWF also had interesting service providers in the Digital Marketing space. 

The conference was divided into two tracks. Track one consisted of topics that fell into the categories of: Covering Data, CRM & Insights // eCommerce & Omnichannel // AI & Marketing Automation // Digital Transformation & Leadership // Customer Experience, Email & Automation // Mobile Marketing & Advertising //.

Track two consisted of topics that fell into the categories of: Influencer, Affiliate & Creator Marketing // Content & Video Marketing // Social Media & Community Marketing // Digital Brand Strategy & Communications //.

There were so many amazing discussions. The topics that I found the most interesting were Building a successful Full-Funnel Marketing Strategy, and How to navigate changing social platforms.

In the Building a successful Full-Funnel Marketing Strategy panel,

Shayna Macklin, Director, Social / Brand + Music Partnerships & Fractional CMO, Playboy Enterprises, Inc. & Rainbow Apparel Co

Carly Schrager, Head of Marketing Automation Engagements, North America, Bluprintx

Michelle Gitter, Beauty Commerce & Measurement Insights Manager, Unilever

address the questions of:

  • the power of implementing a full-funnel marketing strategy
  • Moving away from a leaky funnel and delivering and building on brand perception, targeted content and communications to your consumers
  • Reviewing the opportunities and risks when implementing a full-funnel marketing strategy
  • How does the change in strategy impact your reach of message, insights and conversion of purchases

In the How to navigate changing social platforms panel,

https://fb.watch/uWyBOeuXQg/

Moderator: Dasha Shunina, Ambassador Community & Partnerships, Puzzle

David Johnston, Head of Social Media, U.S. Department of Defense

Lamarr Shand, Head of YouTube & Digital Video Strategy, Google

Cara Hedgepeth, Senior Social Media Community Advisor, AARP

address the questions of:

  • Social strategies in 2024 and beyond
  • Defining your customer profiles and adapting your game plan for your audiences, including B2B and B2C
  • Using data and insights to define your social strategy and increase engagement
  • Socials in different industries — when should you engage with your customer?

The DMWF was an amazing conference. If you are interested in Digital Marketing and all things Marketing, I suggest attending the DMWF.

I want to the thank the organizers of the Digital Marketing World Forum for having me as their guest. 



Posted 39 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Connecting & Innovating at TechDay 2024

I covered TechDay in New York this past Friday. This year was special because it was the 10th anniversary of TechDay. 

Over the past ten years, TechDay events have connected over 10,000 startups with over 250,000 investors, accelerators, engineers, suppliers, and other members of the tech startup ecosystem. This is according to TechDay. 

Attendees had the opportunity to network with venture capitalists, and accelerators, learn about the latest technology, and attend tech talks. 

These tech talks consisted of thought leaders from the NYC startup ecosystem, including investors with over $5 billion in combined assets under management. Thought leaders spoke on a series of panels focused on the history of the NYC startup ecosystem, its present opportunities, and possible futures

Entrepreneurs had the opportunity to audition to pitch their start-ups on Shark Tank. 

There were many exhibitors at TechDay as well. Companies were from a wide array of industries.

In this video, I walked the event floor to give you a sense of the things happening from networking, connecting, pitching, and learning. 

Additional pictures can be found on Facebook and Instagram.

Thank you to the organizers of TechDay for having me. 

TechDay was a great event. 

TechDay events are held both in person and online. Visit techdayhq.com for a schedule of upcoming events and a recap of the recently completed TechDay Expo.

Did you attend? 

What are your thoughts on TechDay?

Comment and share below.

Posted 58 weeks ago