I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce.
Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on the E-Commerce business.
Last year at SMX East, Google and YouTube shared how they are allowing people to shop online for products. Google also shared people’s buying behavior. I have included parts of the article below.
In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for E-Commerce. Google is also allowing businesses to use location-based Ads in Google Maps.
The key insights of the presentation were:
1. According to Google most shopping visits start online.
2. When diners search for a great place to eat the searches are probably happening on a smartphone.
3. When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.
4. 2/3’s of shoppers say that online video has given them insight and inspiration to make purchases.
5. Shoppers use at least 3 channels or more when shopping.
6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.
7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.
Would you shop on a Social Network? Share your thoughts.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Survey of 2023 Holiday Spending
I surveyed my audience on LinkedIn on how their spending was impacted by inflation.
This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers.
This year, I focused only on inflation and holiday spending.
How has inflation impacted your holiday spending?
How did inflation impact your spending during the holiday season? Share your thoughts.
As you can see, 71% percent said they spent less during this holiday season. Consumers must see value in what they are buying. Brands need to create memorable experiences for consumers with their offerings
Based on my research, my finding suggests:
Inflation has dampened consumer spending during the holiday season.
Customers are taking a closer look at their finances this year.
Brands need to provide value offerings that create memorable experiences for customers.
How did inflation impact your holiday spending?
Please share your thoughts and join the conversation.
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.
Posted 73 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Using Technology, Data & AI to Improve Traffic Safety: Insights from The 2025 World Traffic Safety Symposium
I covered the World Traffic Safety Symposium at the New York International Auto Show this past April. The symposium focused on using data and AI to reduce pedestrian fatalities and to make roads and cars safer.
Mark Scheinberg, President of the Greater New York Automotive Dealers Association and the New York International Auto Show, opened the symposium.
Guest Speakers included:
Mark F. Schroeder, Commissioner, NYS DMV, Governor’s Representative for Highway Safety, Richard Martinez, Former NHTSA Administrator and current Adjunct Professor of Emergency Medicine at Emory University School of Medicine, Garret Eucalitto Commissioner of the Connecticut Department of Transportation, Eric Teoh Director of Statistical Services Insurance Institute for Highway Safety IIHS , Tara Andringa, Executive Director at PAVE , Jon Baldwin, EVP of Government Solutions a Verra Mobility, Jonathan Miller, VP Enterprise Growth at Nexar Inc., and Zach Rash, Co-Founder and CEO of COCO, and many others.
Mark shared his commitment to road safety in New York State. He described the various task forces working to make roads safer for drivers and pedestrians. I was shocked to learn about the 20 percent pedestrian death rate on roads.
Richard Martinez, Former NHTSA Administrator and current Adjunct Professor of Emergency Medicine at Emory University School of Medicine, shared some interesting findings about enhancing vehicle and road safety through data and AI.
He shared that unintentional motor vehicle traffic accidents are one of the leading causes of death in the United States. For example, in 5 to 14-year-olds and 15 to 24-year-olds, it is the leading cause of death. In 1 to 4 year olds, 25 to 34 year olds, 35 to 44 year olds, 45 to 54 year olds, 55 to 64, and 65+, it is the second leading cause of death, with all ages ranking third in under one year of age. Overall, unintentional traffic accidents rank as the third leading cause of death across all groups.
This data suggests that motor vehicle accidents are a serious issue. I was shocked to see how motor vehicle crashes are.
Richard shared a way to improve road safety, achieving a vision zero through a safe system approach. Safe system elements include safer people, safe roads, safer vehicles, safer speeds, and enhanced survivability post-crash care. The creation of a safe environment for first responders to prevent secondary crashes through robust traffic incident management practices.
The National Academies of Science, Engineering, and Medicine presented critical findings in their report Tackling the Road Safety Crisis.
Critical Findings
Challenges
Opportunities
The goal is to go from Reactive to proactive to Predictive to reduce crashes.
The Connecticut DOT commissioner shared the challenges in AI.
Eric Teoh, Director of Statistical Services Insurance Institute for Highway Safety IIHS shared that motor vehicle crashes are down over the past 50 years, but motor vehicle crash fatalities are up 30 percent.
The goal is to go from Reactive to proactive to Predictive to reduce crashes.
Tara Andringa, Executive Director at PAVE, shared some interesting research about whether people would ride in an autonomous vehicle. Taxi and/or ride share, 48 % said that they would not. However, the poll found that 60 percent said that they would trust AVs if they understood the technology. 58 percent said that they would have greater trust in AVs if they could take a ride. PAVE educates the public showing demystifying technology and highlighting different ways AVs might be used.
In a panel discussion on the safety of Urban Mobility Safety Technology,
Jon Baldwin, EVP of Government Solutions a Verra Mobility, Jonathan Miller, VP Enterprise Growth at Nexar Inc., and Zach Rash, Co-Founder and CEO of COCO, shared how their companies’ offerings use Technology, AI, and Data to make urban mobility safer. Verra Mobility offers Automated Enforcement. Nexar offers Smart Dash Cameras that can be used in multiple applications and a robust Data platform, COCO offers autonomous delivery vehicles with mapping technology. They provided Cookies in one of their autonomous delivery vehicles, demonstrating the technology.
The 2025 World Traffic Safety Symposium highlighted issues, insights, and solutions to improve traffic safety.
I learned a great deal.
Thank you to the New York International Auto Show and the Greater New York Automobile Association for allowing me to cover this event.
