I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce.
Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on the E-Commerce business.
Last year at SMX East, Google and YouTube shared how they are allowing people to shop online for products. Google also shared people’s buying behavior. I have included parts of the article below.
In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for E-Commerce. Google is also allowing businesses to use location-based Ads in Google Maps.
The key insights of the presentation were:
1. According to Google most shopping visits start online.
2. When diners search for a great place to eat the searches are probably happening on a smartphone.
3. When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.
4. 2/3’s of shoppers say that online video has given them insight and inspiration to make purchases.
5. Shoppers use at least 3 channels or more when shopping.
6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.
7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.
Would you shop on a Social Network? Share your thoughts.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Trends in the US Auto Industry: Key Insights from the 2025 Auto Forum New York
I covered Automotive Forum New York, the day before the New York International Auto Show. This event connects Automotive thought leaders with Manufacturers and Dealers. Attendees learned about trends and insights in the Automotive industry, focusing on the dealer side of the business.
The auto forum started with an economist who analyzed the US Economy as a whole, followed by Thomas King, President, Data & Analytics Division, Chief Product Officer at JD Power, who analyzed the US auto industry, addressing the issue of tariffs and electric vehicle mandates on the automotive industry.
Thomas shared some interesting statistics and analysis.
The State of the Automotive Industry
The US put a 25 percent tariff on vehicles made outside the United States.
Vehicle exposure for US Retail sales amounts to $62 billion, translating to $4782 on average for every vehicle sold, or 10.6 percent of the price. However, this spread is asymmetric across brands. For example, brands where the tariff makes up 1 to 4 percent of the sales price sell more than brands where the tariff makes up a higher percentage of the sales price. As a result, dealers can not simply pass a 25 percent tariff on to their customers without a significant sales decline.
What can dealers and OEMs do immediately for the long term?
Dealers can focus on pricing incentives, shipping, rationalizing their portfolio, leveraging a global sales footprint to increase prices in other markets, right-sizing local production, optimizing part sourcing to increase US production, and eventually building more plants in the United States.
Thomas predicts that vehicle prices will increase 5 percent on average $2300, with an annual retail sales pace SAAR decrease of 8 percent or 1.1 million sales.
Industry Regulations & the EV Landscape
In the 2025 Industry Regulations & the EV Landscape panel, there was a conversation about how manufacturers and dealers are impacted by differing incentives, fines, compliance, and manufacturing mandates from the federal and state governments, resulting in a lack of uniformity. This will impact sales and profitability.
Improving the Customer Experience at Auto Dealerships
Anu Roberts, Director of Product Marketing at CDK Global, shared a study highlighting a correlation with shorter purchase time on the customer journey (2 hours or less), improved customer experience, and an increased net promoter score. Anu also shared how dealers are using AI, which included:
AI assistant for lead generation and qualification
AI assistants for providing information to customers
Scheduling appointments for customers
Targeting marketing campaigns based on segments
Analyzing customer feedback
She suggests dealers audit their buying process to lower customer friction, testing how long it takes to purchase a car.
What’s next for OEMs, Dealers, and Manufacturers?
Senator Bernie Moreno, a former car dealer, advised dealers and manufacturers on improving relationships with one another and the US Government in the Golden Age of Retail panel. He suggested working with the Trump administration in a collaborative partnership to manufacture cars people want to buy instead of cars they need to sell because of mandates and regulations.
It was a great event with many great panels. I learned a lot about the automotive industry.
I want to thank J.D. Power, NADA, and the New York International Auto Show for having me as their guest.
Posted 8 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers.
Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers.
The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging, content, and sales enablement.
Product Marketing Community founder Rowan Noronha kicked off the event.
Currently VP of Product Marketing for Zix, Rowan has led product marketing for North America (Office of the CFO) at SAP and Cognizant. He also serves as an Advisor to SAAS startups.
Here are takeaways on go-to-market strategy, developing buyer insights, and sales enablement.
Marketers need to develop and deploy a buyer-centric go-to-market strategy.
It is time for marketers to ask better questions about buyers.
Businesses should identify their ideal audience for their offering. Data from this analysis can be used to target better prospects and improve go-to-market results.
Only certain target customers will buy due to internal and external factors.
To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.
Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.
Product Marketers serve as market experts and translators for teams from across the organization.
What is Product Marketing?
Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.
Product Marketers are taking on some Product Manager responsibilities.
Product Marketing needs a separate brief.
Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.
The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyers types.
Product Marketing Community New York was a great event.
I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers.
Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers.
The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and sales enablement.
Product Marketing Community founder Rowan Noronha kicked off the event.
Currently VP of Product Marketing for Zix, Rowan has led product marketing for North America (Office of the CFO) at SAP and Cognizant. He also serves as an Advisor to SAAS startups.
Here are takeaways on go-to-market strategy, developing buyer insights, and sales enablement.
Marketers need to develop and deploy a buyer-centric go-to-market strategy.
It is time for marketers to ask better questions about buyers.
Businesses should identify their ideal audience for their offering. Data from this analysis can be used to target better prospects and improve go-to-market results.
Only certain target customers will buy due to internal and external factors.
To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.
Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.
Product Marketers serve as market experts and translators for teams from across the organization.
What is Product Marketing?
Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragamtic Framework.
Product Marketers are taking on some Product Manager responsibilities.
Product Marketing needs a separate brief.
Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.
The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyers types.
Product Marketing Community New York was a great event.
