Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

What’s the Future of AI? Insights from The AI Summit.

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I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.


According to Tractica, AI is being implemented globally.

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AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how to finish a sentence. To use the GMAIL suggestion, I can tap the right arrow button on my keyboard.

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Think about your routine and your processes, I bet that AI influencers your decisions from where to eat to what to watch.

It is important not to fear AI; use it as a tool to be more productive and live better.

Data Privacy

There are many issues on Data privacy with legislation such as GDPR, CCPA among others. Right now we’re are at the level where AI can understand customer behavior and make suggestions.

AI In the Home

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I attended an LG Labs event on AI in the home where it was suggested that companies need to collect more customer data to make better products. To convince customers to provide more data, companies need to provide customers with a ROD analysis or Return on Data. The return on Data should measure customer benefits against the amount of data they are providing. For example, in exchange for providing X amount of Data, we improved our product By Y i.e. increased functionality and better user experience. Think of an ROI or ROAS analysis.

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The next evolution for AI is to go from predicting current user intent to future user intent based on user actions. Eventually, AI devices will be consolidated and work cross-functionally.

How AI will impact Sales, Marketing and the Customer Experience

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Mark Beccue of Tractica opened up the Sales, Marketing and Customer Experience part of the Summit.

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Matthew Quinn of Columbia University shares his insights on AI’s impact on Sales and Marketing.

Companies will not have just Salespeople or Machine Learning in the sales process. Instead, to increase Profits companies will have a hybrid model.

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A business’s reason for using Machine Learning and AI is to become more efficient, get better insights and better ROI and profits.

Businesses need to think globally by applying cultural diffusion to their business through localization and language translation.

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Marketing

AI will improve Marketing KPIs by allowing brands to measure improve linguistic effectiveness.

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Shared by Smith Yewell of Welocalize

Customer Segmentation

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Shared by Ranjit Jangam of Comcast

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How ML can improve Customer Segmentation Data

AI will improve the customer experience by allowing customers to control their buyer journey with less interaction from the seller.

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Shared by Priyanka Tiwari of Interactions.

Conversational AI will help power a self-service model according to Gartner.

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What is Conversational AI?

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Where AI needs to improve

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I want to thank The AI Summit for having me as their guest. If you want to use AI to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI?

Comment and share below.

Posted 290 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Trends in the US Auto Industry: Key Insights from the 2025 Auto Forum New York


I covered Automotive Forum New York, the day before the New York International Auto Show. This event connects Automotive thought leaders with Manufacturers and Dealers. Attendees learned about trends and insights in the Automotive industry, focusing on the dealer side of the business. 

The auto forum started with an economist who analyzed the US Economy as a whole, followed by Thomas King, President, Data & Analytics Division, Chief Product Officer at JD Power, who analyzed the US auto industry, addressing the issue of tariffs and electric vehicle mandates on the automotive industry.

Thomas shared some interesting statistics and analysis.

The State of the Automotive Industry

The US put a 25 percent tariff on vehicles made outside the United States. 

Vehicle exposure for US Retail sales amounts to $62 billion, translating to $4782 on average for every vehicle sold, or 10.6 percent of the price. However, this spread is asymmetric across brands. For example, brands where the tariff makes up 1 to 4 percent of the sales price sell more than brands where the tariff makes up a higher percentage of the sales price. As a result, dealers can not simply pass a 25 percent tariff on to their customers without a significant sales decline.

What can dealers and OEMs do immediately for the long term?

Dealers can focus on pricing incentives, shipping, rationalizing their portfolio, leveraging a global sales footprint to increase prices in other markets, right-sizing local production, optimizing part sourcing to increase US production, and eventually building more plants in the United States. 

Thomas predicts that vehicle prices will increase 5 percent on average $2300, with an annual retail sales pace SAAR decrease of 8 percent or 1.1 million sales.

Industry Regulations & the EV Landscape

In the 2025 Industry Regulations & the EV Landscape panel, there was a conversation about how manufacturers and dealers are impacted by differing incentives, fines, compliance, and manufacturing mandates from the federal and state governments, resulting in a lack of uniformity. This will impact sales and profitability.

Improving the Customer Experience at Auto Dealerships

Anu Roberts, Director of Product Marketing at CDK Global, shared a study highlighting a correlation with shorter purchase time on the customer journey (2 hours or less), improved customer experience, and an increased net promoter score. Anu also shared how dealers are using AI, which included:

  1. AI assistant for lead generation and qualification
  2. AI assistants for providing information to customers 
  3. Scheduling appointments for customers 
  4. Targeting marketing campaigns based on segments
  5. Analyzing customer feedback

She suggests dealers audit their buying process to lower customer friction, testing how long it takes to purchase a car. 

What’s next for OEMs, Dealers, and Manufacturers?

Senator Bernie Moreno, a former car dealer, advised dealers and manufacturers on improving relationships with one another and the US Government in the Golden Age of Retail panel. He suggested working with the Trump administration in a collaborative partnership to manufacture cars people want to buy instead of cars they need to sell because of mandates and regulations. 

It was a great event with many great panels. I learned a lot about the automotive industry. 

I want to thank J.D. Power, NADA, and the New York International Auto Show for having me as their guest. 

Posted 9 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Digital Agency Expo Insights

I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019.

Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo.

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In his opening talk on how to recession-proof a Digital Agency, Ryan identified three Key skills that agency owners and marketers need to master for success.

1. Master the skill of Copywriting

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2. Master Email Marketing

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3. Be able to create Partnerships

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Ryan challenged the concept of a Full-Service Agency. He also argued against the notion that a bigger Agency is more profitable and can consistently produce high-quality results.

Ryan also recommended books to read along with a model for a successful agency.

It was an insightful talk.

Another great talk was delivered by Keap CEO Clate Mask. He outlined the five Stages of Agency growth. Clay also shared how he struggled to get his business off the ground. He kept going despite being told to get a job. His advice for when things get tough:

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Evan Radisic of Proposify shares the State of Proposal research. Proposify examined 1.6 million proposals creating a blueprint of a winning proposal.

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One of my favorite talks was the Keynote by Gary Vaynerchuck. Gary shared how to create, grow and scale a digital agency. He shared how he built multiple businesses on a shoestring budget despite his humble beginnings. Gary also took questions from the audience. I have included a portion of the talk here.

Additional resources for Agency Owners include:

The Digital Marketer Certified Partner Program and War Room.

I want to thank Digital Agency Expo for having me as their guest.

There were so many great speakers at the event. I will post supplemental pictures on Facebook and Instagram.

Additional resources for Agency Owners include:

The Digital Marketer Certified Partner Program and War Room.

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Posted 302 weeks ago