Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

What’s the Future of AI? Insights from The AI Summit.

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I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.


According to Tractica, AI is being implemented globally.

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AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how to finish a sentence. To use the GMAIL suggestion, I can tap the right arrow button on my keyboard.

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Think about your routine and your processes, I bet that AI influencers your decisions from where to eat to what to watch.

It is important not to fear AI; use it as a tool to be more productive and live better.

Data Privacy

There are many issues on Data privacy with legislation such as GDPR, CCPA among others. Right now we’re are at the level where AI can understand customer behavior and make suggestions.

AI In the Home

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I attended an LG Labs event on AI in the home where it was suggested that companies need to collect more customer data to make better products. To convince customers to provide more data, companies need to provide customers with a ROD analysis or Return on Data. The return on Data should measure customer benefits against the amount of data they are providing. For example, in exchange for providing X amount of Data, we improved our product By Y i.e. increased functionality and better user experience. Think of an ROI or ROAS analysis.

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The next evolution for AI is to go from predicting current user intent to future user intent based on user actions. Eventually, AI devices will be consolidated and work cross-functionally.

How AI will impact Sales, Marketing and the Customer Experience

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Mark Beccue of Tractica opened up the Sales, Marketing and Customer Experience part of the Summit.

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Matthew Quinn of Columbia University shares his insights on AI’s impact on Sales and Marketing.

Companies will not have just Salespeople or Machine Learning in the sales process. Instead, to increase Profits companies will have a hybrid model.

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A business’s reason for using Machine Learning and AI is to become more efficient, get better insights and better ROI and profits.

Businesses need to think globally by applying cultural diffusion to their business through localization and language translation.

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Marketing

AI will improve Marketing KPIs by allowing brands to measure improve linguistic effectiveness.

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Shared by Smith Yewell of Welocalize

Customer Segmentation

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Shared by Ranjit Jangam of Comcast

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How ML can improve Customer Segmentation Data

AI will improve the customer experience by allowing customers to control their buyer journey with less interaction from the seller.

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Shared by Priyanka Tiwari of Interactions.

Conversational AI will help power a self-service model according to Gartner.

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What is Conversational AI?

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Where AI needs to improve

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I want to thank The AI Summit for having me as their guest. If you want to use AI to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI?

Comment and share below.

Posted 229 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

How Vehicles are Bought & Sold: Trends in the Automotive Industry

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Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid vehicles which means a split between gas and electric. Now there is going to be a shift to all-electric vehicles or EVs. The adoption of EVs will accelerate as more charging stations become available.

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Source: Derived registration counts by the National Renewable Energy Laboratory, Experian Information Solutions https://afdc.energy.gov/data/10861

“This figure illustrates the population breakdown of alternative fuel vehicles (AFVs) registered in the United States as of Dec. 31, 2020. Most of the vehicles are flexible fuel vehicles (FFVs), but those generally operate primarily on conventional gasoline. FFVs were produced and sold as a way for vehicle manufacturers to meet their fuel economy requirements. Hybrid electric vehicles (HEVs) are the second-largest population by fuel type, accounting for 70% of the AFV population when excluding FFVs. Plug-in electric vehicles (PEVs) include all-electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs), and account for about 30% of the AFV population when excluding FFVs.”

I covered The New York Auto Show which was back after a two-year pause because of the COVID-19 pandemic.

This year’s auto show had different types of cars, trucks, and SUVs. The show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. Starting in 2026, all gas vehicles will need to get 50 miles to the gallon to be sold in the US. Gas engines are being phased out.  The industry pledges to sell only electric vehicles or EVs by 2035. This is a global trend.

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This is information that came out of the World Traffic Symposium, at the New York Auto Show.

Guest Speakers included:

Jennifer Homendy, Chair, National Transportation Safety Board

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Andrew Wishnia, Deputy Assistant Secretary for Climate Policy, U.S. Department of Transportation

Dr. Steven Cliff, Deputy Administrator, National Highway Traffic Safety Administration

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David Strickland, Vice President, Global Regulatory Affairs, GM

Mark F. Schroeder, Commissioner, NYS DMV, Governor’s Representative for Highway Safety

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I did a survey on LinkedIn on how people find and buy vehicles. The results are here.

People are buying and selling cars online but many sales are still happening at dealerships.

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According to the New York International Auto Show, here are the demographics of people who attended and bought cars at the auto show over the last 10 years.

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How do you feel about electric vehicles? How do you find and buy vehicles?

Share your thoughts.

Posted 104 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Press & Industry Highlights of The 2023 New York Auto Show

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The 2023 New York Auto Show is happening at New York’s Jacob Javits Center.

I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.

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I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV including the World Best EV Award, World’s Best Design, and 2023 World Car of the Year!

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Congratulations to all of the other finalists as well.

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I rode along in the Hyundai Ioniq 6 EV on one of the multiple test tracks at the show. It was an exhilarating experience!

The show consists mainly of EVs and hybrid vehicles. There are two levels including using EV test tracks where you can a do ride-along. There are fun exhibits that I recommend that you experience. I rode along on all of the test tracks experiencing various EVs. 

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The Jeep track simulates a mountain and off-road driving experience.

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If you are interested in learning about EVs, Charging Stations, and electric power there are displays and resources to explore at the show.

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You can find additional pictures posted on Instagram.

There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Chrysler, Ram, VW, and many others. You can see some of them below. Kia Press Conference The all new EV9.

Hyundai Press Conference and Reveal Kona N Line, The All New 2024 KONA Electric

https://www.youtube.com/live/oMuxsvlzfW8?feature=share

The Ram 1500 REV all Electric Reveal!

https://fb.watch/jNiJGD2R2b/

VW ID. Buzz Atlas Peak Edition Press Conference 

Chrysler and Autism Partnership

I enjoyed the Subaru Loves Pets campaign at the show. Subaru is partnering with animal nonprofits to get pets adopted, especially pets that are disabled and traumatized.

The show is open to the public as of yesterday at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 7th, through Sunday, April 16th, 2022. The hours are as follows Monday — Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $21 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.

What are you hoping to see at the auto show?

If you have attended the auto show, what was the most exciting thing you experienced?

Share your thoughts.

Posted 56 weeks ago