I covered Advertising Week in New York. Advertising Week is where the best minds of Marketing and Advertising meet to share and learn best practices.

Matt Scheckner Global CEO of Advertising Week shares his thoughts at the opening breakfast.

There were great panels and workshops.

My key takeaways from Advertising Week 2019 were:

1. Brands need to better understand emotional intelligence and be able to apply it to their content creation. Other emotions besides happiness drive purchases. Spencer Gerrol the CEO of Spark Neuro shares insights from a biometrics study on how emotion in content affects brand value.

Spencer also did a live demonstration showing how the brain responds to Ads in real-time.

2. According to Gary Vaynerchuk, Marketing is becoming more like Sales in terms of being results-driven. Brands will eventually need to create up to 500 pieces of content per day to engage the ever-increasing buyer personas and customers’ tastes. Gary also shared the idea that LinkedIn is the best platform for organic reach.

3. Brands need to organize their organizations around the customer journey and experience. Philips SVP of Digital Marketing and E-commerce Blake Cahill shared how the company is organizing and transforming around the Customer Journey. He provided actionable steps companies can take to better serve customers.

4. The funnel of today will look like a flywheel by 2030.

Nikki Issac of Mircosoft shares Microsoft’s Research on Marketing and the Customer Journey. She also moderates a panel with Esteban Ribero of Performics.

Brands need to use data and AI to better understand their customers. According to research conducted by Microsoft, only 20% of today’s marketers have a high customer experience quotient (CXQ). A high(CXQ) means that brands fully understand user intent to create their customer journey; improving their performance to increase customer engagement.

Why should Brands be Customer-Centric? Brands that were Customer-Centric saw a 45% increase in ROI/ROAS.

We will see the rise of the Chief Journey Officer or CJO.

Where are you on the Journey?

5. Brands need to understand the role of Social Media in Customer Journey and how it impacts customer buying habits and decisions.

Businesses need to improve how they use Social Listening

and Analytics tools to understand customer intent.

A framework needs to define and address KPIs at each touch-point in the customer journey.

Why is this important?

More Marketers believe Social Listening is important.

6. Brands need to apply design thinking to cultivating empathy for end-users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing. The goal is to provide creative solutions for the end-user.

7. Brands need to listen and understand the customers of tomorrow. It is not just about Gen Z but Gen Alpha. Gen Alpha will be more active on social issues and more open to challenging the status quo than Gen Z.

8. According to Samsung Ads, with the rise of the Connected TV, Brands will be able to track and measure the effectiveness of their TV ads, similar to online advertising. Targeted TV is of critical use for advertisers because TV is viewed on Mobile, Desktop, Native Smart TV and Display. Advertisers expect to be able to track customers across platforms while producing ROI/ROAS reports just like online advertising.

9. Televised sports will increase its presence in Television programming. Soon, Sports Betting will be Televised according to CEO Chris Ripley of Sinclair Broadcast Group. Eventually, gamblers will be able to view Sporting events and place bets in real-time over their Smart TV and/or connected devices. This will provide gamblers with great customer experience.

10. Any business can use technology and creativity to: build community, start and scale an eCommerce business, create content and campaigns that convert.

Facebook’s Mark D’Arcy, CCO and VP of Global Business Marketing showed how to do this using Facebook.

Mark also spoke on Facebook’s social initiative Boost with Facebook. Boost with Facebook helps break down socioeconomic barriers by offering people the chance to up-skill on everything from using Facebook to finding a job. Boost with Facebook is a combination of online learning and live workshops.

Advertising Week 2019 was a great event. I want to thank everyone that made the event possible. On a personal note, I want to thank Matt Scheckner the Global CEO of Advertising Week and the Sunshine Sachs Communications team for having me as their guest.

What did you learn from Advertising Week 2019?

Join the conversation.

Using Technology, Data & AI to Improve Traffic Safety: Insights from The 2025 World Traffic Safety Symposium 

I covered the World Traffic Safety Symposium at the New York International Auto Show this past April. The symposium focused on using data and AI to reduce pedestrian fatalities and to make roads and cars safer.

Mark Scheinberg, President of the Greater New York Automotive Dealers Association and the New York International Auto Show, opened the symposium. 

Guest Speakers included:

Mark F. Schroeder, Commissioner, NYS DMV, Governor’s Representative for Highway Safety, Richard Martinez, Former NHTSA Administrator and current Adjunct Professor of Emergency Medicine at Emory University School of Medicine, Garret Eucalitto Commissioner of the Connecticut Department of Transportation, Eric Teoh Director of Statistical Services Insurance Institute for Highway Safety IIHS , Tara Andringa, Executive Director at PAVE , Jon Baldwin, EVP of Government Solutions a Verra Mobility, Jonathan Miller, VP Enterprise Growth at Nexar Inc., and Zach Rash, Co-Founder and CEO of COCO, and many others.

Mark shared his commitment to road safety in New York State. He described the various task forces working to make roads safer for drivers and pedestrians. I was shocked to learn about the 20 percent pedestrian death rate on roads. 

Richard Martinez, Former NHTSA Administrator and current Adjunct Professor of Emergency Medicine at Emory University School of Medicine, shared some interesting findings about enhancing vehicle and road safety through data and AI. 

He shared that unintentional motor vehicle traffic accidents are one of the leading causes of death in the United States. For example, in 5 to 14-year-olds and 15 to 24-year-olds, it is the leading cause of death. In 1 to 4 year olds, 25 to 34 year olds, 35 to 44 year olds, 45 to 54 year olds, 55 to 64, and 65+, it is the second leading cause of death, with all ages ranking third in under one year of age. Overall, unintentional traffic accidents rank as the third leading cause of death across all groups. 

This data suggests that motor vehicle accidents are a serious issue. I was shocked to see how motor vehicle crashes are. 

Richard shared a way to improve road safety, achieving a vision zero through a safe system approach. Safe system elements include safer people, safe roads, safer vehicles, safer speeds, and enhanced survivability post-crash care. The creation of a safe environment for first responders to prevent secondary crashes through robust traffic incident management practices.

The National Academies of Science, Engineering, and Medicine presented critical findings in their report Tackling the Road Safety Crisis.

Critical Findings

Challenges

Opportunities

The goal is to go from Reactive to proactive to Predictive to reduce crashes.

The Connecticut DOT commissioner shared the challenges in AI. 

Eric Teoh, Director of Statistical Services Insurance Institute for Highway Safety IIHS shared that motor vehicle crashes are down over the past 50 years, but motor vehicle crash fatalities are up 30 percent. 

The goal is to go from Reactive to proactive to Predictive to reduce crashes.

Tara Andringa, Executive Director at PAVE, shared some interesting research about whether people would ride in an autonomous vehicle. Taxi and/or ride share, 48 % said that they would not. However, the poll found that 60 percent said that they would trust AVs if they understood the technology. 58 percent said that they would have greater trust in AVs if they could take a ride. PAVE educates the public showing demystifying technology and highlighting different ways AVs might be used. 

In a panel discussion on the safety of Urban Mobility Safety Technology,

Jon Baldwin, EVP of Government Solutions a Verra Mobility, Jonathan Miller, VP Enterprise Growth at Nexar Inc., and Zach Rash, Co-Founder and CEO of COCO, shared how their companies’ offerings use Technology, AI, and Data to make urban mobility safer. Verra Mobility offers Automated Enforcement. Nexar offers Smart Dash Cameras that can be used in multiple applications and a robust Data platform, COCO offers autonomous delivery vehicles with mapping technology. They provided Cookies in one of their autonomous delivery vehicles, demonstrating the technology. 

The 2025 World Traffic Safety Symposium highlighted issues, insights, and solutions to improve traffic safety. 

I learned a great deal.

Thank you to the New York International Auto Show and the Greater New York Automobile Association for allowing me to cover this event.

Survey of 2023 Holiday Spending

I surveyed my audience on LinkedIn on how their spending was impacted by inflation.

This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers.

This year, I focused only on inflation and holiday spending.

1. How has inflation impacted your holiday spending?

How did inflation impact your spending during the holiday season? Share your thoughts.

As you can see, 71% percent said they spent less during this holiday season. Consumers must see value in what they are buying. Brands need to create memorable experiences for consumers with their offerings

Based on my research, my finding suggests:

1. Inflation has dampened consumer spending during the holiday season.
2. Customers are taking a closer look at their finances this year.
3. Brands need to provide value offerings that create memorable experiences for customers. 

How did inflation impact your holiday spending? 

Please share your thoughts and join the conversation.

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About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, CI, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.