I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.
I asked the following:
1.What do you hope to gain from your marketing efforts?
2. What is your biggest marketing challenge? Why?
Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.
If you didn’t get a chance to vote, answer these questions in the comments.
What do you hope to gain from your marketing? What is your biggest marketing challenge?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I attended EdSurge ImmersionNYC this past Friday. The event was designed for EdTech startups that are looking for Advice in the areas of Marketing, K-12 Sales, Scaling Up and Exiting. Attendees had the opportunity to hear from leaders at Various Education organizations ranging from CEOs, Founders, School Superintendents, and Venture Capitalists.
I enjoyed the presentation provided by Brett van Zuiden of Clever. In his presentation, he reminds us to think of users when designing products versus the way we would use a product.
He reinforced the idea that great product design cannot happen without truly understanding our customers.
Attendees had the opportunity to take three Clinics led by experts in Sales, Marketing, Scaling up and Exiting. I enjoyed the clinics because they were customized and led by experts.
The clinics that were most relevant to me, were two clinics on Marketing and one on Selling to K-12 school districts. I was able to meet and connect with many great entrepreneurs in the clinics. We received advice that was customized and actionable.
There were also many opportunities to network throughout the event.
EdSurge also announced the upcoming launch of its new service called EdSurgeIntelligence.
The services will apply a fresh approach to market intelligence and learning for investors and executives. EdSurgeIntelligence will allow users to analyze trends from early childhood through higher ed, the workforce and more.
I want to thank the Edsurge Team for having me at Edsurge ImmersionNYC.
It was a great event.
Posted 244 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials.
What is the hardest part of the sales process?
I surveyed my LinkedIn audience to find out.
Survey Results
Of those surveyed, 53 % said closing deals was the hardest part of the Sales Process, followed by understanding market fit at 22%, Calling on buyers, and knowing their needs at 19% with the lowest being cross-selling, referrals, testimonials, or other reasons at 6%.
Based on these findings, I have included nine ways to enable sales teams to close more deals.
9 Strategies to Empower and Enable Sales Teams to Make more Sales
1.Have Sales and Marketing Management discuss Sales Cycle mapping out Sales, Marketing, and the Customer Journey.
2. Have Marketing go with Sales on calls to observe customer interactions regularly.
3. Take notes from Sales calls to develop answers to customer objections.
4. Role play with the Sales to get better at objection handling.
5. Develop an on-demand LMS for Sales including Decks, Videos, Sales Training materials, Product training materials, Scripts, and FAQs.
6. Use feedback from Sales calls and objections to improve Sales and Marketing Collateral.
7. Assign readings on sales strategy and techniques.
8. Conduct market research to show how is your products and services are better than the competitor. Present market research creating a chart that Sales can refer to when dealing with customers.
9. Develop buyer personas to understand customer buying motives. Share the buyer personas with Sales.
