I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
There are amazing exhibits at the New York International Auto Show that showcased innovations in the auto industry. These innovations included an increased number of: Hybrid, Electric and Voice enabled vehicles. Mercedes-Benz showcased its Voice enabled vehicles in its Press Conference.
Porsche celebrated the 50th Anniversary of the 911 with the unveil of the 911 Speedster. This was really enjoyable to see.
Ford celebrated National Mustang Day celebrating 50 years of the Mustang.
The show is truly amazing but don’t take my word for it. See for yourself!
The New York International Auto Show is open to the public from Friday, April 19th to Sunday, April 28th, 2019. Tickets cost $17 for Adults, $7 for Children, pricing for groups and tours can be found on the website. For more information go to http://www.autoshowny.com/tickets.
What do you want to see at the show? If you have attended the show, what was your favorite exhibit?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I asked my audience how they find Education Technology products and solutions. According to a survey I conducted on LinkedIn, 58% used google, viewed product demos, and read reviews. Next was Social Media and word of mouth at 33%. This suggests that the education technology buying cycles are customer-centric. A great product demo is only as good as product reviews, word of mouth, and the customer experience for established brands. Only 8 % found products from seller-centric activities such as seller calls emails and catalogs. Customers are educating themselves and seeking out sellers at the end of the buying process, not the beginning.
When marketing and selling an EdTech or tech product or service, it is important to ask two questions to understand your buyers.
1. What motivates people to buy your tech product or service?
2. How do people find a tech product or service to buy?
How it breaks down for technology in general.
1. What motivates people to buy a tech product or service?
People buy a technology product or service for many reasons.
2. How do people find a tech product or service to buy?
People find and buy technology products or services in different ways.
These findings suggest businesses need to create customer-centric offerings to survive in a competitive marketplace.
Answering these questions will help businesses develop, create and, position offerings people want to purchase.
What motivates customers to buy your education technology products and services?
How do your customers find education technology products and services?
Share your thoughts in the comments.
Posted 117 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers.
Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers.
The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging, content, and sales enablement.
Product Marketing Community founder Rowan Noronha kicked off the event.
Currently VP of Product Marketing for Zix, Rowan has led product marketing for North America (Office of the CFO) at SAP and Cognizant. He also serves as an Advisor to SAAS startups.
Here are takeaways on go-to-market strategy, developing buyer insights, and sales enablement.
Marketers need to develop and deploy a buyer-centric go-to-market strategy.
It is time for marketers to ask better questions about buyers.
Businesses should identify their ideal audience for their offering. Data from this analysis can be used to target better prospects and improve go-to-market results.
Only certain target customers will buy due to internal and external factors.
To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.
Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.
Product Marketers serve as market experts and translators for teams from across the organization.
What is Product Marketing?
Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.
Product Marketers are taking on some Product Manager responsibilities.
Product Marketing needs a separate brief.
Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.
The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyers types.
Product Marketing Community New York was a great event.
I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers.
Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers.
The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and sales enablement.
Product Marketing Community founder Rowan Noronha kicked off the event.
Currently VP of Product Marketing for Zix, Rowan has led product marketing for North America (Office of the CFO) at SAP and Cognizant. He also serves as an Advisor to SAAS startups.
Here are takeaways on go-to-market strategy, developing buyer insights, and sales enablement.
Marketers need to develop and deploy a buyer-centric go-to-market strategy.
It is time for marketers to ask better questions about buyers.
Businesses should identify their ideal audience for their offering. Data from this analysis can be used to target better prospects and improve go-to-market results.
Only certain target customers will buy due to internal and external factors.
To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.
Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.
Product Marketers serve as market experts and translators for teams from across the organization.
What is Product Marketing?
Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragamtic Framework.
Product Marketers are taking on some Product Manager responsibilities.
Product Marketing needs a separate brief.
Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.
The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyers types.
Product Marketing Community New York was a great event.
