Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Venture Conference Highlights from Newark, NJ

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I had the privilege of covering the Venture Conference in Newark, NJ this past Thursday.

James Barrood, President  of the NJ Tech Council opened the Conference.

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The conference was held at at NJIT; a school that prides itself on preparing its student for STEM careers.

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NJIT is helping to innovate New Jersey. NJIT President Joel Bloom discussed this in his keynote address.

The conference was run by the NJ Tech Council.

The council’s mission is to: collectively representing tech, life science and tech-related companies and organizations as well as the professional firms that support them, the Tech Council has the unique ability to:

  1. Offer opportunities to learn, network and grow
  2. Recognize and promote member companies and their leadership
  3. Nurture the tech and STEM talent pipeline critical to growth
  4. Provide access to financing sources and additional resources
  5. Advocate and support public policy which strengthens our ecosystem

Founded in 1996, the Council is a private, nonprofit membership organization, which supports the tech, innovation, and entrepreneurial ecosystems across the state and region. It is among the largest and most respected trade organizations of its kind nationwide.

The focus of the event was to help New Jersey start ups grow and raise funds. Start ups pitched their businesses and asked for funding.

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There were two rounds of pitches along with networking opportunities. The startups that pitched represented industries such as but not limited to: EdTech, E-Learning, Healthcare, Sports Betting and esports .

Round 1 included

Scriptertainment
Wapanda
LifeCuff Technologies Inc.
QwikScript
Boxcar
Upside Health
teliapp
SiLAS
eCare21, Inc
VibeGather, LLC
TrueConnect Systems, Inc
Krow Network
WearWorks
MARCo Technologies LLC
Lambent Data
Life Skill Software
OculoMotor Technologies
Sporttrade
TLCengine
SRL Group
Ribbit.io
Nutrivide
MedifVu, LLC
Totally Pregnant

Round 2 Included

PeerChecked, Inc.
Datafy
Medality Medical
Smirta Innovations Inc.
Vikar Technologies
Malbek
Verstill
Commerce Blitz, LLC.
PlayDate
XPEED Turbine Technology
Pochette, LLC
Genomic Prediction
Pullup Technologies
ROAR for Good
Indie Art World
Elemeno Health
Bloqcube
Caregiver Smart Solutions
MYXR Events Corp.
Paratrees
Speak2 Software
Gamefuly
Entractiv
Quintrix

More information can be found here.

You could feel the energy and excitement in the air as I was able to speak with 48 innovate startups.

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I really enjoyed the keynote speech by the Fanduel EVP & Head of Strategy David Van Egmond.

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In the speech, he discussed how he helped FanDuel grow and succeed. He also discussed the industry of online sports betting and esports; both are growth industries. These industries are legal in New Jersey and serve as a great source of revenue for the state.

It was a great event. I want to thank the New Jersey Tech Council for allowing me to cover the conference. 

Posted 268 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Improve Customer Retention Get Customers To Pay on Time

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Building relationships with customers and closing deals is critical for sales success. In business, customer acquisition and customer retention are crucial to generating revenue. It is cheaper to keep existing customers than to acquire new ones.

Once a sale is made, it is tempting for sales reps to move on to the next customer.

However, the sale is not complete when the customer signs the contract. Customers should pay their invoices on time to ensure the business has enough cash to operate and potentially turn a profit.

What on time means is dependent on a company payment policy. Customers can have payment terms raining from C.O.D, net 30, net 60, net 90, net 120, or longer. Some cycles can run for a year or longer. Certain companies offer financing options. Payment structures are structured based on the length of the sales cycle.

How can we make sure customers pay their invoices on time?

Here are six ways to keep customers and get them to pay their invoices on time.

  1. Build and nurture customer relationships.
  2. When the sale is complete, put all details in writing.
  3. Follow through with the implementation product or service post-sale.
  4. Check-in with your customer to make sure they are happy with their purchase. This can present an opportunity for upselling, cross-selling, repeat business, referrals, and testimonials.
  5. If the customer voices concerns or has an issue with a product or service, address it immediately.
  6. Make sure to honor any promises and warranties extended during the sales cycle.

If you follow these steps, you will get most customers to pay their invoices on time.

What do I do if a customer will not pay their invoice?

In large organizations, the accounts receivable manager will handle the customer by sending past-due notices and charging penalties. However, if Sales Reps work for a small company as I did, this will be the Sales Rep’s responsibility. Ideally, the Sales Rep should be able to handle customer issues because they have a relationship with the customer.

Sales Reps should call and  visit the customer. During the visit, Sales Reps need to try to solve the issue. Be polite. Never raise your voice or swear at a customer. The goal is to get paid while keeping the customer whenever.

As a result of implementing the strategies above, my receivables (open invoices) were the lowest in the company! This allowed me to earn more commissions, make more sales and develop great relationships with my customers.

It is important to note that Sales and Service across acquisition and retention are subdivided in larger organizations.

How have you improved customer retention and gotten your customers to pay on time?

Please share your thoughts with me.

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today; a blog that covers industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Competitive Intelligence, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales, Account Management, Customer Success, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on the title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

Posted 61 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Connecting & Innovating at TechDay 2024

I covered TechDay in New York this past Friday. This year was special because it was the 10th anniversary of TechDay. 

Over the past ten years, TechDay events have connected over 10,000 startups with over 250,000 investors, accelerators, engineers, suppliers, and other members of the tech startup ecosystem. This is according to TechDay. 

Attendees had the opportunity to network with venture capitalists, and accelerators, learn about the latest technology, and attend tech talks. 

These tech talks consisted of thought leaders from the NYC startup ecosystem, including investors with over $5 billion in combined assets under management. Thought leaders spoke on a series of panels focused on the history of the NYC startup ecosystem, its present opportunities, and possible futures

Entrepreneurs had the opportunity to audition to pitch their start-ups on Shark Tank. 

There were many exhibitors at TechDay as well. Companies were from a wide array of industries.

In this video, I walked the event floor to give you a sense of the things happening from networking, connecting, pitching, and learning. 

Additional pictures can be found on Facebook and Instagram.

Thank you to the organizers of TechDay for having me. 

TechDay was a great event. 

TechDay events are held both in person and online. Visit techdayhq.com for a schedule of upcoming events and a recap of the recently completed TechDay Expo.

Did you attend? 

What are your thoughts on TechDay?

Comment and share below.

Posted 2 weeks ago