Dan Galante

I attended EdSurge ImmersionNYC this past Friday. The event was designed for EdTech startups that are looking for Advice in the areas of Marketing, K-12 Sales, Scaling Up and Exiting. Attendees had the opportunity to hear from leaders at Various Education organizations ranging from CEOs, Founders, School Superintendents, and Venture Capitalists.

I enjoyed the presentation provided by Brett van Zuiden of Clever. In his presentation, he reminds us to think of users when designing products versus the way we would use a product.

He reinforced the idea that great product design cannot happen without truly understanding our customers.

There were also great lessons shared by Betsy Corcoran of EdSurge, Joe Holland of Teachers Pay Teachers and Charles Best of DonorsChoose.Org.

Attendees had the opportunity to take three Clinics led by experts in Sales, Marketing, Scaling up and Exiting. I enjoyed the clinics because they were customized and led by experts.

The clinics that were most relevant to me, were two clinics on Marketing and one on Selling to K-12 school districts. I was able to meet and connect with many great entrepreneurs in the clinics. We received advice that was customized and actionable.

There were also many opportunities to network throughout the event.

EdSurge also announced the upcoming launch of its new service called EdSurgeIntelligence.

The services will apply a fresh approach to market intelligence and learning for investors and executives. EdSurgeIntelligence will allow users to analyze trends from early childhood through higher ed, the workforce and more.

I want to thank the Edsurge Team for having me at Edsurge ImmersionNYC.

It was a great event.

Here are questions I would ask and actions I would take to market new product features on social media.

I would ask:

What is your feedback for each of the new product features?

I would collaborate with the Product Team during beta testing interviewing customers to gather feedback on new features using information obtained to develop blogs and other messaging. Also, I would ask customers to provide testimonials about the new features using them in social media campaigns.

How would you gain additional customer insights?

I would survey customers about their learning style, content format, and social network preferences. This data would be used in conjunction with my social media research conducted using social listening and analytics. Based on data from the survey, I would decide which social channels to use and the type of content to develop.

Which social platforms would I use?

I would use a blog, Email, LinkedIn, Slideshare Twitter, Facebook, Instagram, and YouTube platforms to educate customers about new offerings focusing on the channels where my target market congregates. I would find this information by asking my customers, Which channels do customers use when making purchasing decisions?

With what I learned, what might my campaign look like?

The campaign would revolve around a series of social posts based on customer feedback. Social posts would include customer testimonials obtained from beta testing and videos of customers using the new features. I would use the videos to build anticipation and announce the new features.

Are there any other social strategies you would employ?

I would attend industry events and interview industry experts. Also, I would create a group to reward loyal customers by building an evangelist program where customers would tell their friends.

How have you marketed new product features to current and prospective customers?

Feel free to comment and share.

Additional places to find my content and blog

WordPress: http://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in:

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

When marketing and selling a tech product or service, it is important to ask two questions to understand your buyers.

1. What motivates people to buy a tech product or service?

2. How do people find a tech product or service to buy?

I surveyed my LinkedIn audience for answers.

1. What motivates people to buy a tech product or service?

People buy a technology product or service for many reasons.

2. How do people find a tech product or service to buy?

People find and buy technology products or services in different ways.

These findings suggest that businesses must create customer-centric offerings to survive in a competitive marketplace.

Answering these questions will help businesses develop, create, and, position offerings people want to purchase.

What motivates customers to buy your technology products and services?

How do your customers find technology products and services?

Share your thoughts.

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skillsets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in:

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.