I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also able to network with other attendees. I learned so much over these two days. Here are some of the highlights.
Stacy Minero delivered the keynote on Day One of Digital Summit entitled the Craft of Content in which she show how Brands can make an impact using Content.
1.Key takeaways were that Consumers want Brands to talk with them and not at them.
2. Consumers want Brands to take a stance on Social Issues.
3. Consumers expect Brands to solve social problems.
4. 89% of Content is not noticed at all
5. 40% of Consumers are more likely to respond to brands who respond to them
6. The old world started with Storyboards and TV now The new world starts with the customer and canvas.
7. Examples of Brands Creating Great Content include Heinz with the #MayoChup campaign and HBO with with its promotion of the digital streaming of Sopranos.
8. Before posting content Brands need to ask if the content they create is memorable or meaningful.
The keynote gave me a lot to think about.
Seth Godin gave the keynote entitled This is Marketing on Day two. In the keynote Seth covered many great points on Marketing from his book This is Marketing.
Marketers make change Happen.
Pick Yourself.
Tell a story that resonates with the people you seek to serve.
Pick the Smallest Most Viable Audience or Most Viable Market
Marketing is not advertising anymore
Television is about Mass Marketing and the Internet is a micro-medium
Seth also had an interactive Q & A session. He had a Poke the Box style Mic with the caption Catch the box; which he randomly tossed in the audience prompting them to to ask questions.
I really enjoyed the talk.
Other sessions that I enjoyed were on the topics of improving: Email Marketing, Marketing Workflow, B2B Marketing and Video Marketing. Pictures of these slides will be posted to Instagram.
If you want to attend in your city, click here for more information.
Did you attend Digital Summit? What are your thoughts?
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
The 2023 New York Auto Show is happening at New York’s Jacob Javits Center.
I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast.
I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV including the World Best EV Award, World’s Best Design, and 2023 World Car of the Year!
Congratulations to all of the other finalists as well.
I rode along in the Hyundai Ioniq 6 EV on one of the multiple test tracks at the show. It was an exhilarating experience!
The show consists mainly of EVs and hybrid vehicles. There are two levels including using EV test tracks where you can a do ride-along. There are fun exhibits that I recommend that you experience. I rode along on all of the test tracks experiencing various EVs.
The Jeep track simulates a mountain and off-road driving experience.
If you are interested in learning about EVs, Charging Stations, and electric power there are displays and resources to explore at the show.
You can find additional pictures posted on Instagram.
There were also some new vehicle roll-outs and major press announcements from Kia, Hyundai, Chrysler, Ram, VW, and many others. You can see some of them below.
Kia Press Conference The all new EV9.
Hyundai Press Conference and Reveal Kona N Line, The All New 2024 KONA Electric
I enjoyed the Subaru Loves Pets campaign at the show. Subaru is partnering with animal nonprofits to get pets adopted, especially pets that are disabled and traumatized.
The show is open to the public as of yesterday at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to the Auto Show. The Auto Show runs from Friday, April 7th, through Sunday, April 16th, 2022. The hours are as follows Monday — Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm. General admission tickets are $21 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children. Tickets can be purchased here.
What are you hoping to see at the auto show?
If you have attended the auto show, what was the most exciting thing you experienced?
Share your thoughts.
Posted 81 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 8 steps you need to take to optimize your profile for storytelling.
1. Creating a Great Headline
A headline is equivalent to the title of a book, essay, or story. The headline should be engaging. Like a story, the reader decides if they want to read more or move on. Using the automatic headline that lists your job title is a mistake. It is boring and makes you just like everyone else. It demonstrates that you lack creativity.
Your headline should be a short introduction showing how you help others in your current role. This is key if you are happily employed or if you are looking to advance in your current field. If you are looking to change careers, the title should demonstrate how you can take the skills and insights that you have developed and apply them to the career that you aspire to obtain. In other words, the headline should be able to answer the question “What are you looking to do or what do you want in your next role?”
2 Uploading a Photo
LinkedIn profiles include large amounts of text. Similar to a story, text alone is not visually appealing. This is where a photo can help. When you upload a photo to your LinkedIn profile, your profile comes to life; similar to cover art on the front cover of an autobiography. Remember your profile is your story and brief career autobiography.
When you chose a picture, make sure that it is clear and makes you look professional.
3. Recording an introduction
LinkedIn also lets you record a 30-second introduction to your audience.
4. Crafting and Creating a Summary/Presentation
Your summary should reflect and expand on the headline. This is the place where you provide a brief overview that supports the headline, thesis, and title of your story. Your summary is a place to introduce yourself to your audience. It is important to keep your audience in mind. Put yourself in the place of the reader. Would you want to read your profile if the roles were reversed?
Once you introduce yourself, tell your story. Explain your background, where you are today, and where you want to be in the future. Make sure to include how your current skill set and experience have helped others and how these skills can be applied to a new role. When you list your work experience, make sure to back up your headline and summary. Think of this as your body paragraphs.
You can also share links to a digital portfolio, website, or whatever boosts your profile appearance.
5. Describing your work experience
As I mentioned above, the work experience section of your profile is the body paragraphs of your essay and story. It should be listed in chronological order. Each position that you describe should have specific examples of how you helped others in the role. LinkedIn also allows users to upload presentations and videos of their work. This can serve as a digital portfolio of your work that people can view. The next thing that I would do is obtain recommendations. You can also share your presentations from Slideshare on LinkedIn as well.
6. Obtaining Recommendations and Endorsements
A LinkedIn recommendation serves as proof that you have done excellent work in your position. These recommendations should be from coworkers, supervisors, and customers that you have served. They should serve as the conclusion to your story and essay where your claims are verified and validated. Recommendations should not be given away freely; doing that will undermine your credibility.
Endorsements are a quick way for someone to say that you are good at a particular skill without needing to write a recommendation. LinkedIn allows users to list up to 50 skills that connections can endorse.
7. Open to Work/Open to Hire
LinkedIn allows users to share if they are open to working or looking to hire. This is a nice addition to their job seeker and job posting experience. I am currently looking for work.
As you can see, LinkedIn allows you to list 5 job titles along with your desired work type location, etc. While I chose to make my job search public, LinkedIn allows users to make their open-to-work status visible to only recruiters to protect the anonymity of job seekers.
Recruiters and hiring managers can also share that they are hiring for roles by using the Open to Hire frame.
8. Creator Mode
LinkedIn allows you to display 5 topics on your LinkedIn profile to show potential followers when you turn on creator mode. Creator mode also allows you to reach your audience in new ways with tools such as LinkedIn Live, Audio Event, Newsletters, and follow on LinkedIn.
Putting it all Together
Using these 8 steps will allow you to create a LinkedIn profile that can help you tell a credible and engaging story to potential customers and employers.
How have you used your LinkedIn profile to tell your story?
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.