Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Insights from Digital Summit

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I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also able to network with other attendees. I learned so much over these two days. Here are some of the highlights.

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Stacy Minero delivered the keynote on Day One of Digital Summit entitled the Craft of Content in which she show how Brands can make an impact using Content.

1.Key takeaways were that Consumers want Brands to talk with them and not at them.

2. Consumers want Brands to take a stance on Social Issues.

3. Consumers expect Brands to solve social problems.

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4. 89% of Content is not noticed at all

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5. 40% of Consumers are more likely to respond to brands who respond to them

6. The old world started with Storyboards and TV now The new world starts with the customer and canvas.

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7. Examples of Brands Creating Great Content include Heinz with the #MayoChup campaign and HBO with with its promotion of the digital streaming of Sopranos.

8. Before posting content Brands need to ask if the content they create is memorable or meaningful.

The keynote gave me a lot to think about.

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Seth Godin gave the keynote entitled This is Marketing on Day two. In the keynote Seth covered many great points on Marketing from his book This is Marketing.

  1. Marketers make change Happen.
  2. Pick Yourself.
  3. Tell a story that resonates with the people you seek to serve.
  4. Pick the Smallest Most Viable Audience or Most Viable Market
  5. Marketing is not advertising anymore
  6. Television is about Mass Marketing and the Internet is a micro-medium

Seth also had an interactive Q & A session. He had a Poke the Box style Mic with the caption Catch the box; which he randomly tossed in the audience prompting them to to ask questions.

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I really enjoyed the talk.

Other sessions that I enjoyed were on the topics of improving: Email Marketing, Marketing Workflow, B2B Marketing and Video Marketing. Pictures of these slides will be posted to Instagram.

If you want to attend in your city, click here for more information.

Did you attend Digital Summit? What are your thoughts?

Comment below.

Bonus Content

Posted 286 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Key Things Product Marketers need to Address in a Product Marketing Brief

Smartsheet Product Marketing Template

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Smartsheet.com Product Marketing template

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.

Just as Marketing has a plan or brief, Product Marketing does.

Here are nine things to address in a Product Marketing Brief.

  1. What does your company do? Does your product offering align with your business goals?
  2. What are the features of your product? Do others understand what you are building and why?
  3. Does this Product address gaps in the Market? Include an overview of a Competitive and SWOT analysis.
  4. Who is your ideal customer or target market? Include an overview of findings of demographic, psychographic, and buyer persona research. Does your product solve customer pain points?
  5. How will you measure product success?
  6. What are can go wrong? Can failure be anticipated and corrected?
  7. What is the roadmap and schedule of the product? Who’s responsible and in charge?
  8. Who needs to be included in the project and who needs to approve deliverables?
  9. How will goals be tracked? How often will they be monitored? What insights are you trying to glean from the data?

As a Product Marketer, how do you know if you are successful?

Comment and share.

Posted 217 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Why People Use Marketing & Their Challenges

People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.

I asked the following: 

1.What do you hope to gain from your marketing efforts?


2. What is your biggest marketing challenge? Why?


Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.

If you didn’t get a chance to vote, answer these questions in the comments.

What do you hope to gain from your marketing? What is your biggest marketing challenge?

Posted 192 weeks ago