I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I covered TechDay in New York City at the Jacob Javits Center this past Thursday.
Organizers of the event offered the opportunity to: network with Venture Capitalists, Accelerators, listen to Tech Talks, Fireside chats and pitch your start up. Attendees were able to look for a job or business opportunity with exhibitors and start ups. Entrepreneurs even had the opportunity to audition for SharkTank.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Propelify is an event where people from across the Northeast can turn ideas into action.
Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey.
New Jersey Tech Council CEO Aaron Price and New Jersey Governor Phil Murphy delivered the opening keynote. In their keynote, Aaron and Governor Murphy discussed Propelify’s mission and why businesses should consider New Jersey.
There were additional talks on topics from Cannabis, Customer Experience, Marketing, Sales, Recruiting and Entrepreneurship.
Cannabis: From New Brand To IPO In A Prohibition Market panel.
Rebecca Price moderates a panel on The Science Behind Smart Recruiting and Seeing Thru the Resume.
Entrepreneurs networked with investors. There was also a Startup competition.
Exhibitors represented diverse entities ranging from Government, Advertising, Financial Services, CPG, HRTech, Universities, Incubators, Accelerators, IT, Healthcare and E-commerce brands.
I want to thank Aaron Price and the New Jersey Tech Council for having me as their guest.
Posted 242 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials.
What is the hardest part of the sales process?
I surveyed my LinkedIn audience to find out.
Survey Results
Of those surveyed, 53 % said closing deals was the hardest part of the Sales Process, followed by understanding market fit at 22%, Calling on buyers, and knowing their needs at 19% with the lowest being cross-selling, referrals, testimonials, or other reasons at 6%.
Based on these findings, I have included nine ways to enable sales teams to close more deals.
9 Strategies to Empower and Enable Sales Teams to Make more Sales
1.Have Sales and Marketing Management discuss Sales Cycle mapping out Sales, Marketing, and the Customer Journey.
2. Have Marketing go with Sales on calls to observe customer interactions regularly.
3. Take notes from Sales calls to develop answers to customer objections.
4. Role play with the Sales to get better at objection handling.
5. Develop an on-demand LMS for Sales including Decks, Videos, Sales Training materials, Product training materials, Scripts, and FAQs.
6. Use feedback from Sales calls and objections to improve Sales and Marketing Collateral.
7. Assign readings on sales strategy and techniques.
8. Conduct market research to show how is your products and services are better than the competitor. Present market research creating a chart that Sales can refer to when dealing with customers.
9. Develop buyer personas to understand customer buying motives. Share the buyer personas with Sales.
