I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
The council’s mission is to: collectively representing tech, life science and tech-related companies and organizations as well as the professional firms that support them, the Tech Council has the unique ability to:
Offer opportunities to learn, network and grow
Recognize and promote member companies and their leadership
Nurture the tech and STEM talent pipeline critical to growth
Provide access to financing sources and additional resources
Advocate and support public policy which strengthens our ecosystem
Founded in 1996, the Council is a private, nonprofit membership organization, which supports the tech, innovation, and entrepreneurial ecosystems across the state and region. It is among the largest and most respected trade organizations of its kind nationwide.
The focus of the event was to help New Jersey start ups grow and raise funds. Start ups pitched their businesses and asked for funding.
There were two rounds of pitches along with networking opportunities.
The startups that pitched represented industries such as but not limited to: EdTech, E-Learning, Healthcare, Sports Betting and esports .
Round 1 included
Scriptertainment Wapanda LifeCuff Technologies Inc. QwikScript Boxcar Upside Health teliapp SiLAS eCare21, Inc VibeGather, LLC TrueConnect Systems, Inc Krow Network WearWorks MARCo Technologies LLC Lambent Data Life Skill Software OculoMotor Technologies Sporttrade TLCengine SRL Group Ribbit.io Nutrivide MedifVu, LLC Totally Pregnant
Round 2 Included
PeerChecked, Inc. Datafy Medality Medical Smirta Innovations Inc. Vikar Technologies Malbek Verstill Commerce Blitz, LLC. PlayDate XPEED Turbine Technology Pochette, LLC Genomic Prediction Pullup Technologies ROAR for Good Indie Art World Elemeno Health Bloqcube Caregiver Smart Solutions MYXR Events Corp. Paratrees Speak2 Software Gamefuly Entractiv Quintrix
You could feel the energy and excitement in the air as I was able to speak with 48 innovate startups.
I really enjoyed the keynote speech by the Fanduel EVP & Head of Strategy David Van Egmond.
In the speech, he discussed how he helped FanDuel grow and succeed. He also discussed the industry of online sports betting and esports; both are growth industries. These industries are legal in New Jersey and serve as a great source of revenue for the state.
It was a great event. I want to thank the New Jersey Tech Council for allowing me to cover the conference.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 8 steps you need to take to optimize your profile for storytelling.
1. Creating a Great Headline
A headline is equivalent to the title of a book, essay, or story. The headline should be engaging. Like a story, the reader decides if they want to read more or move on. Using the automatic headline that lists your job title is a mistake. It is boring and makes you just like everyone else. It demonstrates that you lack creativity.
Your headline should be a short introduction showing how you help others in your current role. This is key if you are happily employed or if you are looking to advance in your current field. If you are looking to change careers, the title should demonstrate how you can take the skills and insights that you have developed and apply them to the career that you aspire to obtain. In other words, the headline should be able to answer the question “What are you looking to do or what do you want in your next role?”
2 Uploading a Photo
LinkedIn profiles include large amounts of text. Similar to a story, text alone is not visually appealing. This is where a photo can help. When you upload a photo to your LinkedIn profile, your profile comes to life; similar to cover art on the front cover of an autobiography. Remember your profile is your story and brief career autobiography.
When you chose a picture, make sure that it is clear and makes you look professional.
3. Recording an introduction
LinkedIn also lets you record a 30-second introduction to your audience.
4. Crafting and Creating a Summary/Presentation
Your summary should reflect and expand on the headline. This is the place where you provide a brief overview that supports the headline, thesis, and title of your story. Your summary is a place to introduce yourself to your audience. It is important to keep your audience in mind. Put yourself in the place of the reader. Would you want to read your profile if the roles were reversed?
Once you introduce yourself, tell your story. Explain your background, where you are today, and where you want to be in the future. Make sure to include how your current skill set and experience have helped others and how these skills can be applied to a new role. When you list your work experience, make sure to back up your headline and summary. Think of this as your body paragraphs.
You can also share links to a digital portfolio, website, or whatever boosts your profile appearance.
5. Describing your work experience
As I mentioned above, the work experience section of your profile is the body paragraphs of your essay and story. It should be listed in chronological order. Each position that you describe should have specific examples of how you helped others in the role. LinkedIn also allows users to upload presentations and videos of their work. This can serve as a digital portfolio of your work that people can view. The next thing that I would do is obtain recommendations. You can also share your presentations from Slideshare on LinkedIn as well.
6. Obtaining Recommendations and Endorsements
A LinkedIn recommendation serves as proof that you have done excellent work in your position. These recommendations should be from coworkers, supervisors, and customers that you have served. They should serve as the conclusion to your story and essay where your claims are verified and validated. Recommendations should not be given away freely; doing that will undermine your credibility.
Endorsements are a quick way for someone to say that you are good at a particular skill without needing to write a recommendation. LinkedIn allows users to list up to 50 skills that connections can endorse.
7. Open to Work/Open to Hire
LinkedIn allows users to share if they are open to working or looking to hire. This is a nice addition to their job seeker and job posting experience. I am currently looking for work.
As you can see, LinkedIn allows you to list 5 job titles along with your desired work type location, etc. While I chose to make my job search public, LinkedIn allows users to make their open-to-work status visible to only recruiters to protect the anonymity of job seekers.
Recruiters and hiring managers can also share that they are hiring for roles by using the Open to Hire frame.
8. Creator Mode
LinkedIn allows you to display 5 topics on your LinkedIn profile to show potential followers when you turn on creator mode. Creator mode also allows you to reach your audience in new ways with tools such as LinkedIn Live, Audio Event, Newsletters, and follow on LinkedIn.
Putting it all Together
Using these 8 steps will allow you to create a LinkedIn profile that can help you tell a credible and engaging story to potential customers and employers.
How have you used your LinkedIn profile to tell your story?
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing.
Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.
Posted 87 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why?
As you can see, 68% of those surveyed said that increase lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.
Marketing also serves as an Enablement for Sales Teams, Customer Success, support, and even employer branding. Many companies have created a dedicated enablement function. Companies sit employer branding and Recruitment Marketing in HR. However, there are still a lot of companies without dedicated enablment and employer branding functions.
Everyone looks to the marketing department. The lines between product, marketing, sales, and customer success are blurring.
Marketers do traditional work of branding, advertising, market research, content creation, and enablement, but these tasks support the larger goal of increased Sales and Revenue. Marketers impact Sales and by filing up the Sales pipeline, pre and post-sale. In the end, Marketers need to make a business case to justify their existence.
Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross-functional organization of today. The messaging should be able to prevent customer objections. Unfortunately, this is where many Marketing departments fall short.
According to Salesforce.com, “studies show that 82 % of Sellers are out of sync with buyers.”
Many marketing hires lack sales experience; they do not know how to handle and anticipate customer objections. As a result, Sales and Marketing collateral designed to enable front-line teams like Sales are not helpful enough.
Research conducted by CEB Gartner found “80% of Marketing Collateral is trashed and 30% of Sales time is wasted creating the collateral just trashed.”
In addition, many people in Marketing lack the background and understanding of how people learn. Teachers and psychologists have this training. Understanding how people learn can make product messaging more effective because it can be presented in multiple formats. Many people in marketing lack practitioner experience and as a result, marketing is not as effective.
How can Marketing be improved?
Hire Sales Reps, Teachers, and Industry practitioners in marketing roles.
Now I will make a case for hiring Sales Reps, Teachers, and Industry practitioners in marketing.
Case for hiring ex Sales Reps
Knows how to handle objections which can be applied to message
Experience dealing with customers knows customer pain points
Sees how end-user uses the product
Can increase sales using Sales expertise to make messaging customer-centric
Can assist with Sales and Marketing Alignment as companies need to work cross-functionally
Understands the issues Sales Reps face and has the credibility of being a Rep when collaborating with Sales Teams
Experienced obtaining, qualifying, and converting leads to Sales ie Lead gen/demand gen
Hiring Industry practice experts
They are the customers and understand the pain points better than any market research -should be in leadership roles
Case For hiring Ex Teachers
understands how people learned
skilled at tailoring content for understanding based on learning needs
Today’s marketing is about educating customers and earning the right to market to them as they can educate customers
Why it is not Good enough to only place Industry practice experts and ex Teachers in the Sales Org
People in Sales are not involved in the creative process and cannot change their cards and company messaging.
They cannot address weaknesses in messaging and products.
The Marketer of Tomorrow
1. Understands Marketing as a Service or MAAS 2. Thrives in Data-Driven and Metric Driven Environments 3. Has Writing Ability 4 Has Sales Experience understanding Pain Points of Customer Facing Staff and Customers
My background
I have Marketing experience along with all of the above in my background.
Are you ready to increase Sales by improving Marketing?
Your sales and service teams deserve better!
Change today!
How have you increased Sales by improving messaging?
Comment and share below.
About Me
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.
Articles and insights have been featured, mentioned and, referenced in:
I’ve been honored for my Social Profiles •LinkedIn SSI Score in the Top 1% •SlideShare for being in the top 5% of profiles viewed in 2014 •LinkedIn Profile was in the top 1% of profiles viewed out of 200 million members in 2012
I’m seeking a full-time role in: Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing. Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.
