Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Venture Conference Highlights from Newark, NJ

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I had the privilege of covering the Venture Conference in Newark, NJ this past Thursday.

James Barrood, President  of the NJ Tech Council opened the Conference.

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The conference was held at at NJIT; a school that prides itself on preparing its student for STEM careers.

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NJIT is helping to innovate New Jersey. NJIT President Joel Bloom discussed this in his keynote address.

The conference was run by the NJ Tech Council.

The council’s mission is to: collectively representing tech, life science and tech-related companies and organizations as well as the professional firms that support them, the Tech Council has the unique ability to:

  1. Offer opportunities to learn, network and grow
  2. Recognize and promote member companies and their leadership
  3. Nurture the tech and STEM talent pipeline critical to growth
  4. Provide access to financing sources and additional resources
  5. Advocate and support public policy which strengthens our ecosystem

Founded in 1996, the Council is a private, nonprofit membership organization, which supports the tech, innovation, and entrepreneurial ecosystems across the state and region. It is among the largest and most respected trade organizations of its kind nationwide.

The focus of the event was to help New Jersey start ups grow and raise funds. Start ups pitched their businesses and asked for funding.

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There were two rounds of pitches along with networking opportunities. The startups that pitched represented industries such as but not limited to: EdTech, E-Learning, Healthcare, Sports Betting and esports .

Round 1 included

Scriptertainment
Wapanda
LifeCuff Technologies Inc.
QwikScript
Boxcar
Upside Health
teliapp
SiLAS
eCare21, Inc
VibeGather, LLC
TrueConnect Systems, Inc
Krow Network
WearWorks
MARCo Technologies LLC
Lambent Data
Life Skill Software
OculoMotor Technologies
Sporttrade
TLCengine
SRL Group
Ribbit.io
Nutrivide
MedifVu, LLC
Totally Pregnant

Round 2 Included

PeerChecked, Inc.
Datafy
Medality Medical
Smirta Innovations Inc.
Vikar Technologies
Malbek
Verstill
Commerce Blitz, LLC.
PlayDate
XPEED Turbine Technology
Pochette, LLC
Genomic Prediction
Pullup Technologies
ROAR for Good
Indie Art World
Elemeno Health
Bloqcube
Caregiver Smart Solutions
MYXR Events Corp.
Paratrees
Speak2 Software
Gamefuly
Entractiv
Quintrix

More information can be found here.

You could feel the energy and excitement in the air as I was able to speak with 48 innovate startups.

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I really enjoyed the keynote speech by the Fanduel EVP & Head of Strategy David Van Egmond.

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In the speech, he discussed how he helped FanDuel grow and succeed. He also discussed the industry of online sports betting and esports; both are growth industries. These industries are legal in New Jersey and serve as a great source of revenue for the state.

It was a great event. I want to thank the New Jersey Tech Council for allowing me to cover the conference. 

Posted 289 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Trends in AI & Generative AI: Insights from The 2023 AI Summit New York 

Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to see some commercial applications of these new technological advancements. 

Patrick Murphy of UAB led the AI Exhibitor hub. Patrick shared insights from his research on Entrepreneurship. He shared how start-ups use AI, and Generative AI to scale up and bring products to market. 

Generative AI is being used in the following eight ways:

  1. Content and Asset Generative
  2. Automated Processes
  3. Ideation
  4. Financial Management
  5. Project Design
  6. Optimized Structures
  7. Acceleration and incubation
  8. Ethics and Risk Management. 

There was a pitching completion where start-ups did pitches in multiple rounds. At the beginning of the competition, they received advice from judges on best practices. 

One of the start-ups that was of interest was Botwise. Jan Nowak shared how his team shared a use case on how they leveraged Language Learning models (LLM)using statistics and GPT solutions for rapid automation in customer service for Mylead.global is a platform that allows influencers to earn money. As a result, MyLead.global was able to screen influencers faster and better for their big brand clients.

AI-Powered Use Cases from across the board panel discussion

Leaders Saira Kazmi Ph. D. (CVS Health), Matthew Blakemore (Creative Industries Council) Taha Mokfi (HelloFresh), Kriti Kohli (Shopify), and Kris Perez (Data Force) share how they use chatbots, improving both the buyer and seller experience using AI. How AI can be used in video games to identify levels of violence and how AI can improve in healthcare and Radiology reducing the amount of time images are read while improving accuracy and detail. 

Another interesting Panel was by Tim Delesio CTO of techolution

Tim asked What’s driving the explosive rise of AI all of a Sudden?

The answer is the economics of the labor market.

On the demand side, he cited labor shortages and persistent high inflation. 

On the supply side, he cites the rise of ChatGPT and, major scientific and Technological breakthroughs in the past five to seven years. 

He shared trends in AI for 2024 that include:

  1. Physical Labor with AI to help deliver small batch sizes with high-precision quality control
  2. Improved customer engagement by providing a new generation of customer service agents using Generative AI 

Tim demonstrated some of these trends when he ordered a soda using an AI-powered robotic arm. 

The booth had another machine showing how AI can enhance inventory management when items are ordered. 

I was amazed to see some AI Tech that techolution brought to the marketplace.

On that note, I saw an AI-powered Kiosk by Graphen where a man ordered his food and paid. This company is using AI to revolutionize all industries.

Man orders food AI Kiosk

Man pays for food at AI Kiosk

There were so many great talks and exhibits. 

Additional pictures can be found on Instagram. 

I want to thank the AI Summit for having me as their guest. If you want to use AI and Generative to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI and Generative AI?

Comment and share below.

Additional pictures can be found on Instagram

Posted 46 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

9 Ways to Enable Sales Teams to Close More Deals & Make More Sales

Sales processes include the following: customer development,   prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials.

What is the hardest part of the sales process?

I surveyed my LinkedIn audience to find out.

Survey Results

Of those surveyed, 53 % said closing deals was the hardest part of the Sales Process, followed by understanding market fit at 22%, Calling on buyers, and knowing their needs at 19% with the lowest being cross-selling, referrals, testimonials, or other reasons at 6%.

Based on these findings, I have included nine ways to enable sales teams to close more deals.

9 Strategies to Empower and Enable Sales Teams to Make more Sales

1.Have Sales and Marketing Management discuss Sales Cycle mapping out Sales, Marketing, and the Customer Journey.

2. Have Marketing go with Sales on calls to observe customer interactions regularly.

3. Take notes from Sales calls to develop answers to customer objections.

4. Role play with the Sales to get better at objection handling.

5. Develop an on-demand LMS for Sales including Decks, Videos, Sales Training materials, Product training materials, Scripts, and FAQs.

6. Use feedback from Sales calls and objections to improve Sales and Marketing Collateral.

7. Assign readings on sales strategy and techniques.

8. Conduct market research to show how is your products and services are better than the competitor. Present market research creating a chart that Sales can refer to when dealing with customers.

9. Develop buyer personas to understand customer buying motives. Share the buyer personas with Sales.

What is the hardest part of the sales process?

How did you fix your sales process?

Share your thoughts.

Posted 183 weeks ago