I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
1.To go after what I want in life. Ask for the order if you will.
2. To stand tall in the face of rejection and negativity.
3. To look at rejection as a learning experience instead of a defeat.
4. To understand Customer needs. (Objections vs Stalls). (Buyer Motives)
5. To persist through obstacles and not to quit!
6. To examine and understand how a business operates.
Every person should try selling products at least once in their lives. It is a valuable learning experience.
Before my time as a Marketer, I worked as an Outside Sales Rep in the Dental Industry in Manhattan.
Field Sales/Field Marketing has taught me so much about myself.
What did selling teach you?
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Posted 244 weeks ago
Sales, Marketing & Social Media Today
I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.
I asked my LinkedIn audience If the Sales and Marketing function were merged and run by Sales, What would be your main focus? Why?
As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.
Marketing also serves as an Enablement for Sales Teams, Customer Success, support, and even employer branding. Many companies have created a dedicated enablement function. Companies sit employer branding and Recruitment Marketing in HR. However, there are still a lot of companies without dedicated enablement and employer branding functions.
Everyone looks to the marketing department. The lines between product, marketing, sales, and customer success are blurring. Marketers need to be able to serve different parts of the organization.
Marketers do traditional work of branding, advertising, market research, content creation, and enablement, but these tasks support the larger goal of increased Sales and Revenue. Marketers impact Sales by filling up the Sales pipeline, pre, and post-sale. In the end, Marketers need to make a business case to justify their existence.
Why do People use Marketing?
People use Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.
I asked the following:
1. What do you hope to gain from your marketing efforts?
Based on the survey, most people want the marketing mix of brand awareness, leads, sales, and revenue in exchange for their marketing efforts.
2. What is your biggest marketing challenge? Why?
Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.
What should be the main priorities of Marketers? What do you hope to gain from your marketing? What is your biggest marketing challenge?
I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.
As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.
I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.
Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.
I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.