Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

What makes Product Marketing Difficult? What Product Marketers do

What is the hardest part of Product Marketing?

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LinkedIn poll of my audience

Marketers need to develop and deploy a buyer-centric go-to-market strategy. It is time for marketers to ask better questions about buyers.

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What is the role of a Product Marketer?

I covered the Product Marketing Community workshop to find out.

Workshop Topics included how to:

  1. Build and execute go-to-market plans
  2. Develop actionable buyer insights
  3. Create effective Messaging and Content for buyers
  4. Enable Sales and Product Teams

Businesses should identify their ideal customer.

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Only certain target customers will buy due to internal and external factors.

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To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.

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Product Marketing involves more than Marketing and Product Team support. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all grow the business and serve customers.

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Product Marketers serve as market experts and translators for teams from across the organization.

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What is Product Marketing?

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Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.

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Product Marketers are taking on some Product Manager responsibilities

Product Marketing needs a separate brief.

Just as Marketing has a plan or brief, Product Marketing does.

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SmartSheet.com Product Marketing Template

Here are nine things to address in a Product Marketing Brief.

  1. What does your company do? Does your product offering align with your business goals?
  2. What are the features of your product? Do others understand what you are building and why?
  3. Does this Product address gaps in the Market? Include an overview of a Competitive, win-loss and, SWOT analysis.
  4. Who is your ideal customer or target market? Include an overview of findings of demographic, psychographic, and buyer persona research. Does your product solve customer pain points?
  5. How will you measure product success?
  6. What are can go wrong? Can failure be anticipated and corrected?
  7. What is the roadmap and schedule of the product? Who’s responsible and in charge?
  8. Who needs to be included in the project and who needs to approve deliverables?
  9. How will goals be tracked? How often will they be monitored? What insights are you trying to glean from the data?
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Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.

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The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyer types.

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Product Marketers, what’s the hardest part of your job?

How do you know if you are successful?

Share your thoughts.

Posted 174 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

How Free Samples Can Support Lead Gen & Customer Engagement

I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why?

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As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.

Free Trials

Previously, I have discussed the marketing strategy of free trials, discounted trials, and loss leaders.

Free Samples

Another great marketing strategy for brands to get prospects and current customers to try a new product or retry an existing one is to offer a free sample. This can be done by handing out the product sample during online, field, and tradeshow marketing.

Field & Trade Show Marketing

Samples can be in the form of a physical product, a link to an online offering, offering a discount to make a purchase. Recently, I attended the 9th Avenue International Food Festival in New York. I received sample food products. One of the vendors offered a food sample and a coupon to make a purchase.

At Tradeshows, brands can offer physical and digital products in exchange for customer information. This is an excellent tactic for lead generation. Most times brands scan the badge of customers to collect this information.

Online Marketing

Brands can also reach customers online to get them to request a free sample. The sample can come in the form of a download or a physical offering depending on the product type.

Brands can also offer branded merchandise as a way to be remembered by prospects and customers.

How have you used free samples to attract new customers, renew, upsell, and cross-sell existing customers?

Share your thoughts and join the conversation.

Additional places to find my content and blog

WordPress: https://dangalante.me/

Tumblr: http://www.askdangalante.com/

LinkedIn: https://www.linkedin.com/today/author/DanGalante

Medium https://medium.com/@DanGalante

YouTube https://www.youtube.com/trendsettingsm

Anchor https://anchor.fm/dangalante

About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, and SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today; a blog that covers industry events and trends.

I’m seeking a full-time role in

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Competitive Intelligence, Demand Generation, Social Media Marketing,

Sales Enablement, Enablement, Sales, Account Management, Customer Success, Sales Strategy, Marketing Strategy, Employer Branding, and Recruitment Marketing.

Open on the title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.

Posted 74 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Propelify 2019 Highlights

I covered Propelify in Hoboken, New Jersey.

Propelify is an event where people from across the Northeast can turn ideas into action.

Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey.

New Jersey Tech Council CEO Aaron Price and New Jersey Governor Phil Murphy delivered the opening keynote. In their keynote, Aaron and Governor Murphy discussed Propelify’s mission and why businesses should consider New Jersey.


There were additional talks on topics from Cannabis, Customer Experience, Marketing, Sales, Recruiting and Entrepreneurship.

Cannabis: From New Brand To IPO In A Prohibition Market panel.

Rebecca Price moderates a panel on The Science Behind Smart Recruiting and Seeing Thru the Resume.

Entrepreneurs networked with investors. There was also a Startup competition.


Exhibitors represented diverse entities ranging from Government, Advertising, Financial Services, CPG, HRTech, Universities, Incubators, Accelerators, IT, Healthcare and E-commerce brands.

Propelify was a great event.

I want to thank Aaron Price and the New Jersey Tech Council for having me as their guest.

Posted 264 weeks ago