Trends in AI & Generative AI: Insights from The 2023 AI Summit New York 

Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to see some commercial applications of these new technological advancements. 

Patrick Murphy of UAB led the AI Exhibitor hub. Patrick shared insights from his research on Entrepreneurship. He shared how start-ups use AI, and Generative AI to scale up and bring products to market. 

Generative AI is being used in the following eight ways:

1. Content and Asset Generative
2. Automated Processes
3. Ideation
4. Financial Management
5. Project Design
6. Optimized Structures
7. Acceleration and incubation
8. Ethics and Risk Management. 

There was a pitching completion where start-ups did pitches in multiple rounds. At the beginning of the competition, they received advice from judges on best practices. 

One of the start-ups that was of interest was Botwise. Jan Nowak shared how his team shared a use case on how they leveraged Language Learning models (LLM)using statistics and GPT solutions for rapid automation in customer service for Mylead.global is a platform that allows influencers to earn money. As a result, MyLead.global was able to screen influencers faster and better for their big brand clients.

AI-Powered Use Cases from across the board panel discussion

Leaders Saira Kazmi Ph. D. (CVS Health), Matthew Blakemore (Creative Industries Council) Taha Mokfi (HelloFresh), Kriti Kohli (Shopify), and Kris Perez (Data Force) share how they use chatbots, improving both the buyer and seller experience using AI. How AI can be used in video games to identify levels of violence and how AI can improve in healthcare and Radiology reducing the amount of time images are read while improving accuracy and detail. 

Another interesting Panel was by Tim Delesio CTO of techolution

Tim asked What’s driving the explosive rise of AI all of a Sudden?

The answer is the economics of the labor market.

On the demand side, he cited labor shortages and persistent high inflation. 

On the supply side, he cites the rise of ChatGPT and, major scientific and Technological breakthroughs in the past five to seven years. 

He shared trends in AI for 2024 that include:

1. Physical Labor with AI to help deliver small batch sizes with high-precision quality control
2. Improved customer engagement by providing a new generation of customer service agents using Generative AI 

Tim demonstrated some of these trends when he ordered a soda using an AI-powered robotic arm. 

The booth had another machine showing how AI can enhance inventory management when items are ordered. 

I was amazed to see some AI Tech that techolution brought to the marketplace.

On that note, I saw an AI-powered Kiosk by Graphen where a man ordered his food and paid. This company is using AI to revolutionize all industries.

Man orders food AI Kiosk

Man pays for food at AI Kiosk

There were so many great talks and exhibits. 

Additional pictures can be found on Instagram. 

I want to thank the AI Summit for having me as their guest. If you want to use AI and Generative to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI and Generative AI?

Comment and share below.

Additional pictures can be found on Instagram. 

The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion built at the Javits Center. Mark Schienberg, President of the Greater New York Automobile Dealers Association  opens the Auto Show at the awards breakfast.

 

I want to congratulate Audi, Hyundai and Mercedes for winning world car awards.

The Hyundai Ioniq 5 wins a World Car award at #NYIAS 2022!

There was a shift in the type of cars, trucks, and SUVs at the auto show. This year the show was made up mostly of electronic vehicles and hybrid vehicles. This change is because of changes in the industry and US government policy to improve the environment. They pledge to sell only electric vehicles or EV’s by 2035. This is a global trend. This is information that came out of the World Traffic Symposium, which was held yesterday.

The show was based on two levels and there were three EV test tracks where drivers could drive Electronic Vehicles. This is a fun exhibit that I recommend that you experience. Ford had one and Hyundai had one. There was an additional track on the lower level where you could see more hybrid cars, trucks, and SUVs. You can also see EV Charging stations on the lower level. For kids not old enough to drive, they also had arcade-style racing games. There is something for everyone at the show. Here is a new Corvette!

 You can find additional pictures posted on Instagram.

There were also some new vehicle role-outs and major press announcements from KIA, Hyundai, Chrysler, and Jeep. You can see them below.

Kia   

Hyundai

Chrysler

Jeep 

The show is open to the public starting today at the Jacob Javits Center located at 429 11th Avenue New York, New York 10001. How to get to Auto Show.  The Auto Show runs from Friday, April 15th, through April 24th, 2022.  The hours are as follows Monday - Saturday from 10 am to 7 pm and Sundays from 10 am to 7 pm.  General admission tickets are $17 for adults and $ 7 for children. If you want early access for this Friday or Saturday tickets are $45 for adults and $7 for children.  Tickets can be purchased here.

What are you hoping to see at the auto show? If you have attended the auto show, what was the most exciting thing that you have experienced?

I asked my LinkedIn audience If the Sales and Marketing function were merged and run by Sales, What would be your main focus? Why?

As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle to increase Sales and Revenue.

Marketing also serves as an Enablement for Sales Teams, Customer Success, support, and even employer branding. Many companies have created a dedicated enablement function. Companies sit employer branding and Recruitment Marketing in HR. However, there are still a lot of companies without dedicated enablement and employer branding functions.

Everyone looks to the marketing department. The lines between product, marketing, sales, and customer success are blurring. Marketers need to be able to serve different parts of the organization.

Marketers do traditional work of branding, advertising, market research, content creation, and enablement, but these tasks support the larger goal of increased Sales and Revenue. Marketers impact Sales by filling up the Sales pipeline, pre, and post-sale. In the end, Marketers need to make a business case to justify their existence.

Why do People use Marketing?

People use Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience.

I asked the following:

1. What do you hope to gain from your marketing efforts?

Based on the survey, most people want the marketing mix of brand awareness, leads, sales, and revenue in exchange for their marketing efforts.

2. What is your biggest marketing challenge? Why?

Based on survey findings, 56 percent of people use Marketing for a mix of brand awareness, lead generation, and revenue. In terms of Marketing challenges, 70 percent said that Content Marketing was the biggest.

What should be the main priorities of Marketers? What do you hope to gain from your marketing? What is your biggest marketing challenge?

Share your thoughts.

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WordPress: http://dangalante.me/

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About Me

I’m a Strategic Marketer with Field Sales, Sales Enablement, Content Creation, and, Classroom Teacher/Trainer skill-sets using Marketing to drive Sales/Growth.

As a Marketer, I’ve worked with Start-Ups, a Political Campaign, and a Digital Marketing Conference.

I’m certified in Inbound Marketing with classes in Marketing, Product Management, Product Marketing, SEO, SEM.

Before teaching, I was an Outside Sales and Marketing Rep. selling and marketing dental products to Dentists using consultative selling, trade show marketing, field marketing, and market research.

I publish Sales, Marketing & Social Media Today a blog covering industry events and trends.

I’m seeking a full-time role in:

Inbound Marketing, Digital Marketing, Content Marketing, Product Marketing, Demand Generation, Social Media Marketing, Sales Enablement Enablement, Sales Strategy, Marketing Strategy, Employer Branding, Recruitment Marketing.

Open on title, industry, company, location, and level. Reach out on LinkedIn or at dan@dangalante.com to start a conversation.