Why Less is More when Presenting with Slides
Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many of them can overwhelm your prospects and audience. Remember the goal of your presentation is to inform, persuade and engage your audience to take action based on your message. You do not want overwhelm and/or bore your audience.
Recently, I was honored by Slideshare for being in the top 5 percent of presentations and profiles viewed in 2014. One of the reasons for my success according to Slideshare was that my presentations were an average of 6 slides shorter than the average in 2014. In the link that I have shared above, it shows how the average size of a presentation has decreased from 21 slides in 2008 to 14 slides in 2013. In 2014, the average size of a presentation was 11 slides.
This data offers statistical proof that all marketers/sellers need to arrive at the point quickly or risk losing the attention of their audience/prospects.
Lost Attention = Lost Influence = Lost sales/market-share. Think about Television ratings and advertising sales/rates.