Sales, Marketing & Social Media Today

I write about the two topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual produce better results in these areas. Feel free to send me your questions. The blog is published on Wordpress and tumblr along with the LinkedIn publishing platform.

Posted 1 week ago

Where’s the Beef?

The prices of Beef have sky rocketed  lately. I went out to dinner at a popular restaurant in New York City and the size of the steak I usually get; shrank to about half of the size for roughly the same amount of money. That is a hugh price increase!

Has anyone else noticed a similar trend when dining out? Tweet me at @DanGalante with your story.

Posted 1 week ago

Dodge also has done an amazing Job with the Viper.

Ford has done an amazing job with their display. The Ford GT is an amazing sports car.

Jeep also offers a Ride and Drive at the show.

The 2015 New York International Auto Show: Where Direct, Digital and Trade Show Marketing Meet

Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year. This trade show is an example how the Auto industry interconnects digital, direct and Trade show marketing in one synergy. The New York International show is promoted through various social networks, advertising and direct marketing i.e promotions and discounts.

However, the marketing does not end once you visit the show. Visitors are provided with literature from each auto brand along with the opportunity to view and engage with live exhibits. Visitors are then encourage to share their experience with others via Social Networks which provides free advertising for show organizers and auto brands. Cars and trucks are available to to sit in allowing potential buyers to get a feel for the vehicles.

Above, I have provided pictures and video highlights from my coverage but it is no substitute for being there. The show runs from April 3rd to April 12th. Stop by and visit if you are in the New York area! 

Additional pictures can be found here.

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