Sales, Marketing & Social Media Today
I write about the two topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual produce better results in these areas. Feel free to send me your questions. The blog is published on Wordpress and tumblr along with the LinkedIn publishing platform.
Why Less is More when Presenting with Slides
Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many of them can overwhelm your prospects and audience. Remember the goal of your presentation is to inform, persuade and engage your audience to take action based on your message. You do not want overwhelm and/or bore your audience.
Recently, I was honored by Slideshare for being in the top 5 percent of presentations and profiles viewed in 2014. One of the reasons for my success according to Slideshare was that my presentations were an average of 6 slides shorter than the average in 2014. In the link that I have shared above, it shows how the average size of a presentation has decreased from 21 slides in 2008 to 14 slides in 2013. In 2014, the average size of a presentation was 11 slides.
This data offers statistical proof that all marketers/sellers need to arrive at the point quickly or risk losing the attention of their audience/prospects.
Lost Attention = Lost Influence = Lost sales/market-share. Think about Television ratings and advertising sales/rates.
Posted 2 days ago
Boost Sales and launch Brands with Interview Marketing
When strangers get to know one another for the purpose of friendship, dating, employment, selling and networking; they ask questions about one another. This exchange of questions back and forth is known as an interview.
Countless articles and books have been written about selling yourself in a job interview and the like. Now how can we take the skills of giving a good interview and apply them to Selling, Marketing and branding products? I call this Interview Marketing.
Interview Marketing has been used by political leaders to sell ideas, business leaders to build brands and sell products along with launching careers of the unknown.
For Interview Marketing to be successful, the person being interviewed need to be able to answer questions that are both scripted and unscripted. For example, politicians do this by working with their press people while hitting the Sunday morning talk shows.
The person being interviewed also needs to be confident and have total product or idea knowledge of what they are sharing. Business leaders do this when they appear on CNBC, Bloomberg TV and the like. When business people share their opinions or analyze a story being discussed, they demonstrate their skills and expertise to a world audience of prospects.
Businesses have sprung up around the concept of Interview Marketing. These businesses have you meet with a journalist to record an interview that they then in turn market to major news outlets for sharing. It’s no wonder that many people have the as seen on TV logo on their profile and products.
People and businesses that are unknown use Interview Marketing when they appear on programs like Shark Tank. People call this a pitch.Yes businesses appear on programs like this to get funding but many that do not get funding from the Sharks get discovered from the media exposure the show provides.
So if you get asked by someone to do an interview about your product or service; do the interview.
Posted 8 weeks ago