Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

4 Ways to Benefit From Word of Mouth Marketing

Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control Word of Mouth Marketing.

How do you leverage the power of Word of Mouth Marketing?

1. Help others in their time of need.

2. Offer Value to Customers

We need to provide value to customers. By providing value through your product or service, we can earn the right to ask for testimonials referrals from customers.

3. Testimonials: Letting customers speak for you

Prospects will believe what your customers’ say about you more than anything you say. Your customers could provide LinkedIn recommendations or video testimonials. These testimonials could be shared on your website and social networking sites like Yelp, LinkedIn, Twitter and Facebook.

4. Become an Industry Expert and Resource for Customers

Provide value to your customers and to improve your online word of mouth marketing by creating an e-zine, publish a blog and/or online newspapers.

How have you used Word of Mouth Marketing?

Posted 208 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Propelify 2019 Highlights

I covered Propelify in Hoboken, New Jersey.

Propelify is an event where people from across the Northeast can turn ideas into action.

Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey.

New Jersey Tech Council CEO Aaron Price and New Jersey Governor Phil Murphy delivered the opening keynote. In their keynote, Aaron and Governor Murphy discussed Propelify’s mission and why businesses should consider New Jersey.


There were additional talks on topics from Cannabis, Customer Experience, Marketing, Sales, Recruiting and Entrepreneurship.

Cannabis: From New Brand To IPO In A Prohibition Market panel.

Rebecca Price moderates a panel on The Science Behind Smart Recruiting and Seeing Thru the Resume.

Entrepreneurs networked with investors. There was also a Startup competition.


Exhibitors represented diverse entities ranging from Government, Advertising, Financial Services, CPG, HRTech, Universities, Incubators, Accelerators, IT, Healthcare and E-commerce brands.

Propelify was a great event.

I want to thank Aaron Price and the New Jersey Tech Council for having me as their guest.

Posted 233 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Insights from Product Marketing Community

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I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers.

Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers.

The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging, content, and sales enablement.

Product Marketing Community founder Rowan Noronha kicked off the event.

Currently VP of Product Marketing for Zix, Rowan has led product marketing for North America (Office of the CFO) at SAP and Cognizant. He also serves as an Advisor to SAAS startups.

Here are takeaways on go-to-market strategy, developing buyer insights, and sales enablement.

Marketers need to develop and deploy a buyer-centric go-to-market strategy.

It is time for marketers to ask better questions about buyers.

Businesses should identify their ideal audience for their offering. Data from this analysis can be used to target better prospects and improve go-to-market results.

Only certain target customers will buy due to internal and external factors.

To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.

Product Marketers serve as market experts and translators for teams from across the organization.

What is Product Marketing?

Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.

Product Marketers are taking on some Product Manager responsibilities.

Product Marketing needs a separate brief.

Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.

The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyers types.

Product Marketing Community New York was a great event.

I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers.

Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers.

The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and sales enablement.

Product Marketing Community founder Rowan Noronha kicked off the event. 

image

Currently VP of Product Marketing for Zix, Rowan has led product marketing for North America (Office of the CFO) at SAP and Cognizant. He also serves as an Advisor to SAAS startups.

Here are takeaways on go-to-market strategy, developing buyer insights, and sales enablement.

image

Marketers need to develop and deploy a buyer-centric go-to-market strategy.

It is time for marketers to ask better questions about buyers.

image

Businesses should identify their ideal audience for their offering. Data from this analysis can be used to target better prospects and improve go-to-market results.

image

Only certain target customers will buy due to internal and external factors.

image
image

To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.

image

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.

image

Product Marketers serve as market experts and translators for teams from across the organization.

image
image
image

What is Product Marketing?

image

Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragamtic Framework.

image
image

Product Marketers are taking on some Product Manager responsibilities.

Product Marketing needs a separate brief.

image

Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.

image

The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyers types.

image
image

Product Marketing Community New York was a great event.

Posted 232 weeks ago