Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

What’s the Future of AI? Insights from The AI Summit.

image

I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.


According to Tractica, AI is being implemented globally.

image

AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how to finish a sentence. To use the GMAIL suggestion, I can tap the right arrow button on my keyboard.

image

Think about your routine and your processes, I bet that AI influencers your decisions from where to eat to what to watch.

It is important not to fear AI; use it as a tool to be more productive and live better.

Data Privacy

There are many issues on Data privacy with legislation such as GDPR, CCPA among others. Right now we’re are at the level where AI can understand customer behavior and make suggestions.

AI In the Home

image

I attended an LG Labs event on AI in the home where it was suggested that companies need to collect more customer data to make better products. To convince customers to provide more data, companies need to provide customers with a ROD analysis or Return on Data. The return on Data should measure customer benefits against the amount of data they are providing. For example, in exchange for providing X amount of Data, we improved our product By Y i.e. increased functionality and better user experience. Think of an ROI or ROAS analysis.

image

The next evolution for AI is to go from predicting current user intent to future user intent based on user actions. Eventually, AI devices will be consolidated and work cross-functionally.

How AI will impact Sales, Marketing and the Customer Experience

image

Mark Beccue of Tractica opened up the Sales, Marketing and Customer Experience part of the Summit.

image

Matthew Quinn of Columbia University shares his insights on AI’s impact on Sales and Marketing.

Companies will not have just Salespeople or Machine Learning in the sales process. Instead, to increase Profits companies will have a hybrid model.

image

A business’s reason for using Machine Learning and AI is to become more efficient, get better insights and better ROI and profits.

Businesses need to think globally by applying cultural diffusion to their business through localization and language translation.

image
image

Marketing

AI will improve Marketing KPIs by allowing brands to measure improve linguistic effectiveness.

image

Shared by Smith Yewell of Welocalize

Customer Segmentation

image

Shared by Ranjit Jangam of Comcast

image

How ML can improve Customer Segmentation Data

AI will improve the customer experience by allowing customers to control their buyer journey with less interaction from the seller.

image

Shared by Priyanka Tiwari of Interactions.

Conversational AI will help power a self-service model according to Gartner.

image

What is Conversational AI?

image

Where AI needs to improve

image

I want to thank The AI Summit for having me as their guest. If you want to use AI to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI?

Comment and share below.

Posted 223 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

What’s the Future of AI? Insights from The AI Summit.

image

I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.


According to Tractica, AI is being implemented globally.

image

AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how to finish a sentence. To use the GMAIL suggestion, I can tap the right arrow button on my keyboard.

image

Think about your routine and your processes, I bet that AI influencers your decisions from where to eat to what to watch.

It is important not to fear AI; use it as a tool to be more productive and live better.

Data Privacy

There are many issues on Data privacy with legislation such as GDPR, CCPA among others. Right now we’re are at the level where AI can understand customer behavior and make suggestions.

AI In the Home

image

I attended an LG Labs event on AI in the home where it was suggested that companies need to collect more customer data to make better products. To convince customers to provide more data, companies need to provide customers with a ROD analysis or Return on Data. The return on Data should measure customer benefits against the amount of data they are providing. For example, in exchange for providing X amount of Data, we improved our product By Y i.e. increased functionality and better user experience. Think of an ROI or ROAS analysis.

image

The next evolution for AI is to go from predicting current user intent to future user intent based on user actions. Eventually, AI devices will be consolidated and work cross-functionally.

How AI will impact Sales, Marketing and the Customer Experience

image

Mark Beccue of Tractica opened up the Sales, Marketing and Customer Experience part of the Summit.

image

Matthew Quinn of Columbia University shares his insights on AI’s impact on Sales and Marketing.

Companies will not have just Salespeople or Machine Learning in the sales process. Instead, to increase Profits companies will have a hybrid model.

image

A business’s reason for using Machine Learning and AI is to become more efficient, get better insights and better ROI and profits.

Businesses need to think globally by applying cultural diffusion to their business through localization and language translation.

image
image

Marketing

AI will improve Marketing KPIs by allowing brands to measure improve linguistic effectiveness.

image

Shared by Smith Yewell of Welocalize

Customer Segmentation

image

Shared by Ranjit Jangam of Comcast

image

How ML can improve Customer Segmentation Data

AI will improve the customer experience by allowing customers to control their buyer journey with less interaction from the seller.

image

Shared by Priyanka Tiwari of Interactions.

Conversational AI will help power a self-service model according to Gartner.

image

What is Conversational AI?

image

Where AI needs to improve

image

I want to thank The AI Summit for having me as their guest. If you want to use AI to improve business outcomes, sign up for the AI summit in your city.

What do you think is next for AI?

Comment and share below.

Posted 223 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Search Engine Marketing Trends from SMX East

image

Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics.

Here is a video of the event.


I enjoyed Moz founder Rand Fishkin’s keynote.

image
image

The key insights of the presentation were:

  1. Organic traffic has reached its peak and will decline.
  2. To keep traffic coming to their sites, Marketers will need to find ways to nudge consumers as Zero click queries continue to grow.
  3. Organizations need to shift their investments in product, content, and brand. Decisions on how to redeploy these resources need to be a company-wide effort. 
image

Here is the link to the presentation.

Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor | SparkToro
I’ve written a lot this year about the shifts we’re seeing from Google — moving from search engine to answer to engine…sparktoro.com

At the end of the keynote, I met Rand and received a signed copy of his new book entitled Lost and Found.

image

In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for eCommerce. Google is also allowing businesses to use location-based Ads in Google Maps.

The key insights of the presentation were:

1. According to Google most shopping visits start online.

image

2.When diners search for a great place to eat the searches are probably happening on a smartphone.

image

3.  When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.

image

4. . 2/3′s of shoppers say that online video has given them insight and inspiration to make purchases.

5. Shoppers use at least 3 channels or more when shopping.

image

6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.

7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.

image
Posted 226 weeks ago