Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Search Engine Marketing Trends from SMX East

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Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics.

Here is a video of the event.


I enjoyed Moz founder Rand Fishkin’s keynote.

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The key insights of the presentation were:

  1. Organic traffic has reached its peak and will decline.
  2. To keep traffic coming to their sites, Marketers will need to find ways to nudge consumers as Zero click queries continue to grow.
  3. Organizations need to shift their investments in product, content, and brand. Decisions on how to redeploy these resources need to be a company-wide effort. 
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Here is the link to the presentation.

Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor | SparkToro
I’ve written a lot this year about the shifts we’re seeing from Google — moving from search engine to answer to engine…sparktoro.com

At the end of the keynote, I met Rand and received a signed copy of his new book entitled Lost and Found.

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In Google’s Keynote, I learned how businesses can get an edge during the holidays. I also learned of Google’s plan to use Google Images and YouTube for eCommerce. Google is also allowing businesses to use location-based Ads in Google Maps.

The key insights of the presentation were:

1. According to Google most shopping visits start online.

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2.When diners search for a great place to eat the searches are probably happening on a smartphone.

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3.  When people are online in cars, more than half of them are searching for information on a mobile device making localization and targeting important.

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4. . 2/3′s of shoppers say that online video has given them insight and inspiration to make purchases.

5. Shoppers use at least 3 channels or more when shopping.

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6. Brands need to provide an omnichannel channel experience all year, especially during the holidays.

7. Sales are happening online and offline. As a result of this shift, Brands need to serve customers on the channels of their choice.

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Posted 227 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Insights from Digital Summit

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I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also able to network with other attendees. I learned so much over these two days. Here are some of the highlights.

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Stacy Minero delivered the keynote on Day One of Digital Summit entitled the Craft of Content in which she show how Brands can make an impact using Content.

1.Key takeaways were that Consumers want Brands to talk with them and not at them.

2. Consumers want Brands to take a stance on Social Issues.

3. Consumers expect Brands to solve social problems.

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4. 89% of Content is not noticed at all

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5. 40% of Consumers are more likely to respond to brands who respond to them

6. The old world started with Storyboards and TV now The new world starts with the customer and canvas.

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7. Examples of Brands Creating Great Content include Heinz with the #MayoChup campaign and HBO with with its promotion of the digital streaming of Sopranos.

8. Before posting content Brands need to ask if the content they create is memorable or meaningful.

The keynote gave me a lot to think about.

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Seth Godin gave the keynote entitled This is Marketing on Day two. In the keynote Seth covered many great points on Marketing from his book This is Marketing.

  1. Marketers make change Happen.
  2. Pick Yourself.
  3. Tell a story that resonates with the people you seek to serve.
  4. Pick the Smallest Most Viable Audience or Most Viable Market
  5. Marketing is not advertising anymore
  6. Television is about Mass Marketing and the Internet is a micro-medium

Seth also had an interactive Q & A session. He had a Poke the Box style Mic with the caption Catch the box; which he randomly tossed in the audience prompting them to to ask questions.

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I really enjoyed the talk.

Other sessions that I enjoyed were on the topics of improving: Email Marketing, Marketing Workflow, B2B Marketing and Video Marketing. Pictures of these slides will be posted to Instagram.

If you want to attend in your city, click here for more information.

Did you attend Digital Summit? What are your thoughts?

Comment below.

Bonus Content

Posted 255 weeks ago

Sales, Marketing & Social Media Today

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual.

Insights from Product Marketing Community

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I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers.

Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers.

The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging, content, and sales enablement.

Product Marketing Community founder Rowan Noronha kicked off the event.

Currently VP of Product Marketing for Zix, Rowan has led product marketing for North America (Office of the CFO) at SAP and Cognizant. He also serves as an Advisor to SAAS startups.

Here are takeaways on go-to-market strategy, developing buyer insights, and sales enablement.

Marketers need to develop and deploy a buyer-centric go-to-market strategy.

It is time for marketers to ask better questions about buyers.

Businesses should identify their ideal audience for their offering. Data from this analysis can be used to target better prospects and improve go-to-market results.

Only certain target customers will buy due to internal and external factors.

To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.

Product Marketers serve as market experts and translators for teams from across the organization.

What is Product Marketing?

Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragmatic Framework.

Product Marketers are taking on some Product Manager responsibilities.

Product Marketing needs a separate brief.

Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.

The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyers types.

Product Marketing Community New York was a great event.

I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers.

Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers.

The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and sales enablement.

Product Marketing Community founder Rowan Noronha kicked off the event. 

image

Currently VP of Product Marketing for Zix, Rowan has led product marketing for North America (Office of the CFO) at SAP and Cognizant. He also serves as an Advisor to SAAS startups.

Here are takeaways on go-to-market strategy, developing buyer insights, and sales enablement.

image

Marketers need to develop and deploy a buyer-centric go-to-market strategy.

It is time for marketers to ask better questions about buyers.

image

Businesses should identify their ideal audience for their offering. Data from this analysis can be used to target better prospects and improve go-to-market results.

image

Only certain target customers will buy due to internal and external factors.

image
image

To grow revenue, businesses need to develop and use better competitive insights. Developing these insights entails examining everything about the competition to identify: strengths, weaknesses, competitor priorities, growing, and under-served markets.

image

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers.

image

Product Marketers serve as market experts and translators for teams from across the organization.

image
image
image

What is Product Marketing?

image

Product Marketing is the discipline of bringing a product to market and nurturing its success. Businesses need to create and market products people want to buy. To do that, they need to use the Pragamtic Framework.

image
image

Product Marketers are taking on some Product Manager responsibilities.

Product Marketing needs a separate brief.

image

Johnathan Hinz of Seismeic shares his insights on sales enablement and its role in marketing.

image

The lack of Sales and Marketing alignment is due in part to the inadequate amount of customer value mapping relating to the number of buyers types.

image
image

Product Marketing Community New York was a great event.

Posted 232 weeks ago